Building AI-First Organisations: Data, Products, and Enterprise Value
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Building AI-First Organisations: Data, Products, and Enterprise Value
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Ahead of DTW Ignite 2026 in Copenhagen, The Fast Mode's Executive Editor Tara Neal sat down with Vasanth Raju, Head of AI Products at Rakuten, to discuss how leading digital organizations are moving beyond AI experimentation to deliver measurable business outcomes.
In this episode, Vasanth explores how:
- Telcos are at a crossroads, with declining ARPU despite growing data usage, forcing operators to rethink their business models and how AI can create measurable value
- AI should not be treated as a bolt-on feature, and must be built into products and operations from the ground up to deliver scalable business outcomes
- Rakuten is deploying AI at scale across its ecosystem, expecting over US$29 million in cost savings from AI-powered customer service tools in 2026 alone
- Competitive advantage comes from a strong data foundation—unified data, a single customer identity, and breaking down silos enable AI to deliver meaningful results
- AI must be viewed as an amplifier, and the real differentiator is its ecosystem, loyalty loop, and unique customer data that connect services and drive higher customer value