Satyajit Hange, Co-Founder of Two Brothers Organic Farms, joins Abhishansa to explore the journey of building a brand in an organic food category. From leaving a banking career to return to the family farm to championing regenerative agriculture, the conversation dives into building trust in a highly scrutinized category, reviving native crops, educating consumers about clean food, and balancing quality, ethics, and scale. Satyajit also shares insights into the economics of organic food, why consumers are willing to pay a premium for quality, scaling through D2C and quick commerce, working with thousands of farmers, raising capital, and balancing long-term agricultural practices with the demands of a fast-growing consumer brand.