『Building Everyday Activewear for Indian Women ft. The Founders of Mile Collective』のカバーアート

Building Everyday Activewear for Indian Women ft. The Founders of Mile Collective

Building Everyday Activewear for Indian Women ft. The Founders of Mile Collective

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Harshita Motaparthi and Pravishta Nadella, Co-Founders of Mile Collective, join Abhishansa to unpack what it takes to build a premium activewear brand for Indian women. From designing for Indian climates and everyday movement to balancing performance, comfort, and durability, the conversation explores building a brand in an increasingly crowded market, community-led growth, working with celebrity co-founder Samantha Ruth Prabhu, and creating activewear rooted in real everyday routines.

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