Being an entrepreneur is hard. Like, really hard.

Join us as we tell the story of Saysh — the footwear brand Allyson and Wes started five years ago, naively, out of pure frustration. The breaking point? No one would pay a fair price for Allyson to wear their shoes at the Olympics. So they built their own.

This is the messy, honest version: what they got wrong, what they learned, and what it actually takes to build something from nothing.

Takeaways

• Bet on yourself
• Your challenges are actually opportunities for growth
• Trusting yourself is really hard--do it anyway
• You define your value and worth

You can learn more about Saysh at Saysh.com

In this episode we respond to some of your feedback--the encouragement and the doubt. Allyson and Wes get candid with comments they've heard from listeners about Allyson's pursuit of LA28. This is a fun one!

Join the community at MoreInUs.com

What if it's not just about winning? Reframing your goals and understanding why you're pursuing them is critical to a balanced life. Allyson and Wes dive into how framing your goals can lead to freedom. What happens when Bronze is your Gold?

Takeaways

• The pursuit of excellence comes at a high cost
• The importance of encouragement and support along your journey
• The freedom and possibility of a goal being the attempt rather than the outcome

Dive in with Wes and Allyson to explore the burden of seeking permission, the cost of being the first to do something, and the complexity of decision-making. Of course, they talk about the journey to LA28 and they provide some practical tips to reframe permission.

Takeaways

• The emotional and practical implications of seeking permission
• The challenges and opportunities of being the first to do something.
• Permission is often tied to seeking approval and acceptance from others

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Visit us at: MoreInUs.com

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The Floor is where we get real. In this episode, we dive into trauma treatment, redefining the "failure" of a silver medal, and the impact of failure on your personal and professional life. We explore the importance of a small, supportive circle and the realization that sometimes we're really just doing too much.

Takeaways

• Failure can be redefined as a neutral event, not inherently negative
• Failure as a learning opportunity
• Embracing failure
• The impact of failure on mental health
  

Join the Journey at MoreInUs.com

Returning to You: An Inspirational Journey of Reinvention

In this episode, we explore the powerful narrative of reinvention, resilience, and the pursuit of new possibilities in later life. This inspiring conversation dives into personal stories, mental and physical transformation, motherhood, and breaking societal expectations to discover what truly lies beyond the limits.

Key Topics

• How to redefine success at any age, especially after significant achievements
• The importance of mental resilience, mental performance, and overcoming doubt
• Physical training adaptations for aging athletes and innovative recovery techniques
• The role of community, family, and permission in pursuing bold dreams
• The significance of the Olympics as a symbol of unity, resilience, and personal achievement
• Balancing motherhood and personal growth—nurturing oneself while caring for others

The first episode of Built to Last discusses the theme of building things that really last, including legacy, body, and relationships. The episode explores The Why behind Allyson's goal of making the L.A. 2028 Olympic team and competing in her hometown of Los Angeles.

Takeaways

• Building things that last is scary and, often times, that fear doesn't go away
• You can have Ambition after Achievement

Partners
Saysh -- Footwear made specifically for women's bodies.
AZA Fertility -- We're here to make one of life's most daunting journey's easier.

When Allyson told Wes that she was thinking about returning to the Olympics, he was caught off guard to put it mildly.