『Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations』のカバーアート

Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations

Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations

著者： Fexingo
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Lucas and Luna convene in Fexingo's glass tower lobby to dissect the mechanics of business development: the art of forging partnerships, navigating B2B sales cycles, and scaling through strategic alliances. Each episode centers on a single case study — a biotech licensing deal, a co-marketing agreement between SaaS rivals, a university-corporate research collaboration — and reverse-engineers the negotiation, the stakeholder alignment, and the missteps that nearly killed it. Lucas, a former BD director, presses for granular detail: upfront fees, revenue splits, termination clauses. Luna, a startup operator turned strategist, pushes back on theory with real-world constraints: board politics, cash flow timing, integration risk. Together they map the gap between handshake and signature. This show is for founders, corporate development officers, and partnership managers who know that a deal's value lives in its structure, not its announcement. Expect no platitudes about 'win-win' — only the ledger of concessions, the cold emails that got replies, and the exit clauses that saved a company. What does a successful partnership actually look like on the other side of the press release? Lucas and Luna track the numbers from announcement to renewal. #BusinessDevelopment #StrategicPartnerships #BDStrategy #CorporateDevelopment #B2BSales #PartnershipManagement #AllianceManagement #LicensingDeals #ChannelPartnerships #JointVentures #RevenueSharing #DealStructure #NegotiationTactics #StakeholderAlignment #StartupGrowth #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Atlassian Built a Partner Ecosystem Without a Sales Team

    How Atlassian Built a Partner Ecosystem Without a Sales Team
    2026/06/09
    Atlassian turned enterprise sales on its head by not having a traditional sales force. Instead, it built a partner ecosystem of marketplace app developers, solution partners, and community advocates. This episode unpacks the $400 million marketplace, the 'flywheel' of plugin developers driving platform stickiness, and why Atlassian's no-sales-team model actually makes its partnerships more valuable. We trace how the partner program evolved from a simple referral desk to a multi-tiered ecosystem generating over $2 billion in partner-attributed revenue in fiscal 2025. Specific numbers, specific partnership tiers, and the strategic trade-offs of letting partners sell for you. #Atlassian #PartnerEcosystem #MarketplaceStrategy #NoSalesTeam #SaaS #PlatformBusiness #DeveloperPartners #AppEcosystem #RevenueFlywheel #B2BPartnerships #BusinessDevelopment #StrategicGrowth #Podcast #FexingoBusiness #BusinessPodcast #AtlassianMarketplace #SolutionPartners #PartnerLedGrowth Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Patagonia Built a Partner Network Around Repair Not Replace

    How Patagonia Built a Partner Network Around Repair Not Replace
    2026/06/08
    Lucas and Luna explore how Patagonia turned its repair and resale program into a durable partner ecosystem. From Worn Wear to its network of 45 independent repair shops across the US, Patagonia has built a business model that prioritizes longevity over volume — and its partners include REI, eBay, and iFixit. Lucas breaks down how this approach creates customer loyalty and recurring revenue, while Luna questions whether the model could work for fast-fashion brands. They also discuss the financial trade-offs of selling fewer new products while growing revenue per customer over time. #Patagonia #WornWear #RepairEconomy #Sustainability #PartnershipEcosystem #BusinessStrategy #CustomerLoyalty #CircularEconomy #IFixit #REI #EBay #Resale #Business #Podcast #FexingoBusiness #BusinessPodcast #StrategicPartnerships #BD Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Airbnb Built a Host Partner Network That Scales

    How Airbnb Built a Host Partner Network That Scales
    2026/06/08
    Airbnb has over 5 million hosts worldwide, but the real story is how the company turned hosting into a structured partnership ecosystem. Lucas and Luna break down Airbnb's host partner model: the superhost program, co-hosting agreements, and how the company built a two-sided marketplace where hosts become distribution partners. They explore the economics of Airbnb's partnership network, comparing it to traditional hospitality loyalty models, and ask whether the host-partner relationship is sustainable as regulations tighten. Specific examples include Airbnb's 2023 host earnings report and the launch of Airbnb Rooms in 2024. #Airbnb #HostNetwork #PartnershipEcosystem #TwoSidedMarketplace #SuperhostProgram #CoHosting #Hospitality #TravelTech #BusinessDevelopment #StrategicGrowth #SharedEconomy #PeerToPeer #AirbnbRooms #HostEconomics #FexingoBusiness #BusinessPodcast #PartnershipStrategy #PlatformBusiness Keep every episode free: buymeacoffee.com/fexingo
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    11 分
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