In this episode of Inner Edison Podcast, Ed Parcaut sits down with Evan Poling, founder of BizRetire, for a conversation about entrepreneurship, startup friction, and what it really takes to build a marketplace business.

Evan shares the story behind BizRetire, a platform designed to connect business buyers and sellers more directly and reduce the bottlenecks of the traditional broker-driven process. The discussion explores why so many businesses never sell, why founders often fail to think about exit strategy early enough, and how a seemingly simple business idea becomes much harder when you are serving two different sides of a marketplace at once.

This episode is also about founder reality: slow builds, website delays, marketing confusion, pricing lessons, outsourcing mistakes, and learning how to focus on the problem you actually solve. If you enjoy honest conversations about entrepreneurship and building something from scratch, this one delivers.

*Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

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