『Can I replace my email program with AI?』のカバーアート

Can I replace my email program with AI?

Can I replace my email program with AI?

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Can AI Replace Your Email Marketing Platform? (For Cheaper?) Every month that email platform bill shows up, and it climbs as your list grows — because you're basically paying to store email addresses. So can you just rebuild the whole thing with AI and pay way less? Short answer: mostly yes, but "cheaper" comes with a trade. This week I break down the three versions of that answer, walk through the exact setup I've used, and flag the stuff the savings pitch leaves out. What's covered: Why email platforms charge more as your list grows, and what you're actually paying them for (hint: it's deliverability, not the dashboard) The three versions of "replace it with AI" — the basics, the custom bonus layer, and the top-end rebuild that's probably not worth it The setup: Resend for sending, Supabase for storing your list, and AI agents to run the whole thing Real costs — Resend's free tier (100 emails/day, 3,000/month) and the $20/month paid tier How to build in unsubscribes the right way with a Supabase edge function A custom example: auto-sending a one-time thank-you email on a customer's first purchase Putting a simple interface on top so your team can send without touching a command line Three things to watch for: owning your own edge cases, rebuilding advanced automations, and protecting your sender reputation on shared tiers Tools mentioned: Resend, Supabase. Got a question you've been wondering about — can AI do this thing? Send it to drew@workandwhistle.co. AI Honestly is a Work and Whistle production. More at workandwhistle.co.
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