In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026. plus hard strategies for measuring community, elevating marketing in the boardroom, and driving real ROI.

In this episode, we cover:

• What to expect from Cannes Lions in 2026

• What’s changing in advocacy & creator marketing

• The Lion judgement process at Cannes

• Opportunities for CMOs to elevate marketing in boardrooms

• How to effectively measure community

• The next generation of CEO & CMO’s

• Building community through credibility

Chapters

00:00 Welcome and Guest Intro

01:36 How Cannes Lions Has Evolved

05:20 CMO Pressure and Priorities

09:05 How Cannes Lions Judging Works

15:12 Proof Creativity Drives Growth

18:31 Merging Brand and Performance

22:14 Boardroom Alignment and Metrics

29:31 How to Measure Community Impact

34:19 The CMO of 2030

39:25 You Cannot Buy Attention

42:28 AI and Creative Possibility

45:01 Cannes Week Wrap Up

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