『Choice Hacking: The Marketing Psychology Podcast』のカバーアート

Choice Hacking: The Marketing Psychology Podcast

Choice Hacking: The Marketing Psychology Podcast

著者： Jennifer Clinehens
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener2025 - Choice Hacking マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure

    What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure
    2026/04/14

    Windows Phone did everything right and still lost - and it's all down to psychology...

    👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons


    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐


    ▪️▪️▪️▪️▪️

    MORE FREE RESOURCES

    👉 Want my 7 best tips for growing a $1M+ business? If so, get my FREE course https://choicehacking.link/grow

    👉Get a FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    WORK WITH ME

    👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

    👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

    👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA)

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    The story behind Windows Phone's failure reveals powerful psychological traps like social proof, sunk cost fallacy, and network effects that kill great products. This breakdown explores how Microsoft's $7 billion Nokia bet, an empty app store, and default bias made even an award-winning smartphone OS impossible to save.


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

    👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

    👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
    続きを読む 一部表示
    15 分
  • Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand

    Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand
    2026/04/09

    Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales...


    👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons

    ▪️▪️▪️▪️▪️

    MORE FREE RESOURCES

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐


    WORK WITH ME

    👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

    👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

    👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA)

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND US ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    In this podcast episode, marketing psychology expert Jen Clinehens (MS,MBA) explains how social proof builds trust and drives sales, but only when matched to your brand and buyer. Featuring real examples from Chanel, Apple iPod, Nike, and Stanley Cups, learn the three types of social proof and why using the wrong one can destroy your business.


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

    👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

    👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba


    ★ Support this podcast ★
    続きを読む 一部表示
    13 分
  • The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines

    The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines
    2026/04/02

    Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.
    ⭐⭐⭐⭐

    Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

    ⭐⭐⭐⭐⭐


    FREE RESOURCES

    ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons

    👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

    👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/


    ▪️▪️▪️▪️▪️

    WORK WITH ME

    👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

    👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

    👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching


    ▪️▪️▪️▪️▪️

    About Jen Clinehens (MS/MBA)

    👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

    💼 Founder of buyer psychology consultancy Choice Hacking

    🇺🇸 American in the UK (Clients Everywhere)


    ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast


    ▪️▪️▪️▪️▪️

    FIND ME ON SOCIAL

    👉 Website & Blog: www.choicehacking.com

    👉 Instagram: https://www.instagram.com/choicehacking

    👉 TikTok: https://www.tiktok.com/@choicehacking

    👉 LinkedIn: https://www.linkedin.com/in/jenclinehens


    ▪️▪️▪️▪️▪️

    CHECK OUT MY YOUTUBE CHANNELS FOR MORE

    👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff

    👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking
    👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba




    ★ Support this podcast ★
    続きを読む 一部表示
    13 分
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