『Closing the Brand Gap』のカバーアート

Closing the Brand Gap

Closing the Brand Gap

著者： Elizabeth Gunter
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Most businesses think they have a marketing problem. But often the real issue is branding. Over time, businesses grow. Their work improves. Their reputation expands. But the brand they started with doesn’t always evolve with them. The result is a gap between the quality of the work and the way the business shows up in the world. Closing the Brand Gap® is about aligning creativity, story, and identity so the world sees the business the way it truly is.Elizabeth Gunter マーケティング マーケティング・セールス 経済学
エピソード
  • E1: What Is the Brand Gap?

    E1: What Is the Brand Gap?
    2026/04/04

    In this first episode of Closing the Brand Gap, Elizabeth Gunter introduces the idea behind the show: the gap that often exists between a business's quality and how its brand shows up in the world.

    Over time, many companies grow in expertise, reputation, and capability. But the brand representing that business doesn’t always evolve at the same pace.

    That disconnect can create friction in marketing, sales, and perception.

    Elizabeth explores what the Brand Gap is, how it emerges as businesses grow, and why aligning brand perception with business reality is one of the most important strategic steps founders can take.

    If you’ve ever felt like your business has outgrown the brand representing it, this episode introduces the concept behind closing that gap.
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    6 分
  • Trailer

    Trailer
    2026/03/28

    Most businesses don’t have a marketing problem.
    They have a brand problem.
    Closing the Brand Gap.
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    1 分
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