Check out Jon on socials! @beefcakesensei

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Beefcake Sensei (AKA Jon Sevlie) pulls up to the Coach Em Up pod and does NOT disappoint. We're talking Olympic lifting, counseling, near-death experiences, anxiety, trauma, the Ultra Moist Fascia Protocol, and why training should never be the center of your universe. Jon is one of the most authentic voices in the fitness space — and this conversation proves exactly why.

If you've been sleeping on Beefcake Sensei, wake up. Subscribe, drop a comment, and tell us what hit hardest.

"People don't change until they hurt bad enough." — Beefcake Sensei

00:00:00 - Introduction

00:03:23 - Origin of the Beefcake Sensei persona

00:09:29 - Sprinting PRs with Jon

00:11:57 - Jon's YouTube channel

00:14:13 - How Jon got into counseling

00:17:32 - Sobriety, spiritual awakenings & asking for help

00:21:55 - Anxiety, trauma & the counselor's lens

00:29:58 - How counseling changed training & relationships

00:41:45 - From basketball to Olympic weightlifting

00:47:50 - Near-death stories & lifestyle shifts

00:49:44 - Long-term training & evolving goals

01:00:58 - Athleticism, patience & avoiding plateaus

01:07:57 - The Ultra Moist Fascia Protocol

01:14:14 - Monetizing training & building a team

01:17:50 - Training isn't everything

01:21:34 - Q&A with Jon

01:40:48 - What fires Jon up

01:52:00 - Unsolicited advice

#BeefcakeSensei #CoachEmUpPodcast #OlympicWeightlifting #TrainingPhilosophy #MensMentalHealth #StrengthTraining #FitnessPodcast #AnxietyAndTrauma #UltraMoistFascia #PersonalGrowth

Check out Judd on socials! @JuddLienhard

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Tim Riley sits down with coach, army vet, and social media powerhouse Judd Lienhard for one of the most real, wide-ranging conversations on the pod. From growing up in rural Missouri to training elite athletes in Austin, TX — Judd's story is one of grit, purpose, and figuring it out as you go.

They get into Judd's MASS Method, what it actually means to be an athlete, why fitness is just about thriving in your environment, and how Judd went from 800 to 200K followers after skipping in tights. They also get real about social media pressure, dealing with negativity, finding your purpose, and knowing when to say no. Plus a full Q&A covering conspiracy theories, PED health consequences, movement prep, and more!

If you're not subscribed to the channel, go ahead and click the button! It's free to you and it helps us bring on more awesome guests like Judd! Plus, if we get 20,000 subscribers by the end of the month, we'll release Zack's exotic dancing videos... you won't want to miss it!

00:00:00 - Introduction

00:04:26 - Rage baiting & shirt tucking

00:05:22- Childhood footbal

00:06:34 - Judd's background

00:08:56 - Athletic background

00:14:02 - Why Judd joined the military

00:22:28 - Defining purpose as a coach

00:24:53 - Military lessons & coaching youth athletes

00:27:11 - Social media growth & defining fitness

00:31:40 - The MASS Method explained

00:32:51 - What is an athlete? Training for durability

00:38:42 - Going from 800 to 200K followers

00:41:44 - Authenticity & social media strategy

00:50:02 - Recognizing value & finding your purpose

00:55:50 - Being relentless

00:58:56 - Overcoming obstacles & adapting your goals

01:01:30 - Social media pressure

01:16:50 - Haviland vs. Naudi fight

01:19:03 - How to coach A skips

01:20:11 - Conspiracy theories & UFO stories

01:24:55 - PED health consequences

01:25:34 - Dealing with negative comments

01:34:46 - Social media & mental health

01:37:16 - You don't have to always say yes

01:40:42 - Making good decisions & being yourself

01:44:50 - The secret to not caring

#SpeedCoaching #MassMethod #AthleteDevelopment #SocialMediaGrowth #MilitaryMindset #FitnessPodcast #Juddlienhard

Check out Brett on socials! @brettmorsetraining

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Brett Morse is a strength and performance coach who's figured out how to build a real coaching business from the ground up — and he's not holding anything back on this one.

We get into his journey from track and field athlete at Cortland State to building a thriving online coaching brand, his no-BS coaching philosophies, how he thinks about speed development (and why most high school coaches are getting it wrong), and the content strategy that actually works — no fluff, just volume and data.

Keys topics include transitioning from an athlete to a coach, breaking out of the personal trainer trap, content creation strategy, speed development misconceptions, individualizing training, supplements, influential coaches, sports specificity, and more!

If this episode hit, drop a comment, smash that like button, and SUBSCRIBE — it's free and it keeps this thing rolling. Tell a coach or athlete who needs to hear this.

00:00:00 - Introduction

00:03:06 - Brett's background & journey into coaching

00:06:30 - Athlete to coach transition

00:10:44 - Gen Pop clients & coaching flexibility

00:14:48 - Breaking free from the trainer trap

00:19:13 - Content creation strategy & analytics

00:25:59 - Treating content like a business

00:29:16 - Growing an online coaching business

00:35:31 - Refining programs & being selfless with your product

00:39:50 - Coaching philosophy & individualized training

00:43:36 - Speed development misconceptions

00:47:53 - Timing systems & speed training challenges

01:00:01 - Force production & technique weaknesses

01:03:00 - Influential coaches & applied experience

01:11:04 - Influential people outside the industry

01:12:53 - Three things to maximize speed gains

01:14:20 - Favorite supplements

01:21:53 - Sport-specificity & Gen Pop sprinting

01:27:53 - Alternative career paths

01:30:58 - Unsolicited Solicited Advice

#CoachEmUp #SpeedTraining #StrengthCoach #OnlineCoaching #AthleticPerformance #SpeedDevelopment #PerformanceCoach #ContentCreation #TrainSmart #StrengthAndConditioning