Jake is a co-founder and team member at Artic Cryotherapy Systems, a whole body cryotherapy manufacturer based in Portland, Oregon. The company was built by practitioners who were frustrated by the lack of transparency in the wellness equipment space -- machines that overpromised, undersupported, and left clinic owners without the business knowledge to make them profitable.

Artic's answer was to build chambers that run autonomously, put the user in control of their own therapy, and back every sale with education, community, and real business support.

In this episode, recorded live at the Boston BioLive Functional Longevity Summit, Jake sits down with host Shawn Quintero to talk about where the industry is going, why cold therapy is a mental health tool as much as a physical one, and the counterintuitive membership strategy that turns first-timers into long-term clients.

What We Cover:

● How a thermo-mechanical engineer's 'hold my beer moment' at Intel led to the founding of Artic Cryotherapy Systems

● The transparency gap in holistic health equipment sales -- and what honest, practitioner-first business looks like instead

● Why hybrid business models merging fitness, recovery, and functional medicine are the next wave in wellness

● How COVID shifted consumer trust away from traditional medicine and accelerated the growth of holistic health

● The mental health and ADHD case for cold therapy -- from Jake's own daily practice

Resources Mentioned:

● Artic Cryotherapy Systems whole body chambers

● Artic client portal and learning management system (in development)

● Cold plunge therapy

● Norepinephrine and cold therapy research

● Boston BioLive Functional Longevity Summit

Connect with Jake and Artic Cryotherapy:

Website: www.articasystems.com