What happens when a luxury industry built on marketing starts putting the creator back at the centre?

In this episode of Compelling, host Katy Wellesley-Wesley speaks with Marc Chaya, co-founder and CEO of Maison Francis Kurkdjian, about building a modern fragrance house where strategy exists to protect creative freedom, not constrain it. Marc traces his journey from growing up in Beirut during the civil war to becoming Ernst & Young’s youngest ever partner, and explains why beauty, reading, and the arts became both refuge and fuel for an entrepreneurial life.

The conversation goes deep on authorship: why perfumers stay invisible, why copying a scent is treated differently from copying a song, and what it would take to secure meaningful intellectual property protection for fragrance formulas. Marc also unpacks the origin story of Baccarat Rouge 540 and why it became a cultural phenomenon without traditional advertising. Along the way, we touch on sustainability, the future of gifting, and the challenge of scaling without compromising craft, as the global fragrance market continues to expand.

• (00:00) - Welcome to Compelling
• (01:51) - Meet Marc Chaya and the Conversation Setup
• (04:32) - Urgency, Impact, and a Drive to Build Something That Matters
• (05:21) - From Ernst & Young to Entrepreneurship
• (08:58) - The Dinner Party That Sparked a 22-Year Partnership
• (09:20) - Putting the Perfumer at the Centre of the Maison
• (15:29) - What It Really Takes to Build a Luxury House
• (23:30) - Perfume Beyond the Bottle: Art, Installations, and Scents as Sculpture
• (33:18) - ICON(S) and The Alchemy of the Senses Documentary
• (40:57) - Dupes, Aspiration, and the Case for IP Protection in Fragrance
• (58:25) - Sustainability, Packaging, and the Future of Refills

Marc Chaya: Marc Chaya is the co-founder and CEO (President) of Maison Francis Kurkdjian, the Paris fragrance house he launched with perfumer Francis Kurkdjian in 2009. Before co-founding the Maison, Marc built a fast-tracked career at Ernst & Young in Paris, where he made partner in under ten years and later served as Global Telecoms Markets Leader, before leaving to pursue entrepreneurship and a creativity-led approach to luxury perfumery. He is known for advocating for perfumers’ authorship and for expanding fragrance into wider artistic forms, including the Palais de Tokyo retrospective celebrating 30 years of Francis Kurkdjian’s work beyond the bottle.

Visit Maison Francis Kurkdjian

Katy Wellesley Wesley: With over 18 years of leadership across galleries, foundations, and startups, Katy has built a career shaped by curiosity and a drive to explore new ideas. She spent a decade at leading commercial galleries—first at Gagosian, then at Pace, where she was Director of Exhibitions in London. She went on to lead the Villa Lena Foundation in Italy as Director, before joining the founding team of ROKBOX, a pioneering environmentally focused art logistics startup, as Sales Director. After relocating to Paris six years ago, Katy developed a strong interest in the intersection of art and luxury. To deepen this focus, she recently completed an Executive Master’s in Luxury Management and Design Innovation, a joint program between ESSEC Business School and Parsons School of Design. She now works as a consultant to brands, artists, foundations, and collectors. Among her clients is the legendary art publisher Cahiers d’Art, where she heads Commercial Partnerships.

Compelling is proudly in partnership with Cahiers d’Art.

Compelling is produced in collaboration with Cahiers d’Art, the iconic Paris-based art publisher founded in 1926, home of the Catalogue Raisonné of Picasso and most recently the Frank Gehry Drawings Catalogue Raisonné. At the heart of it's publishing program is the Cahiers d'Art Revue, one of the most significant and longest-standing annual art publications of the last century. In 2026, Cahiers d’Art will celebrate its 100th anniversary with a series of major publications, projects and exhibitions in collaboration with leading global institutions, including the Peggy Guggenheim Collection in Venice, the MoMA in New York City and the Musée Picasso in Paris.

Visit Cahiers d’Art

Art direction by Eddie Harrop Studio
Website and Production by Story Ninety-Four

How does an art fair grow from 5,000 visitors into the defining cultural moment for an entire country?

In this bonus clip from Compelling, host Katy Wellesley Wesley speaks with Tokini Peterside-Schwebig, founder of ART X Lagos, about the ten-year journey from a bold idea to a multidisciplinary platform that has activated an entire city. Tokini traces the evolution of ART X Lagos edition by edition. From integrating live music on day one, to launching ART X Cinema, establishing the country's leading emerging artist prize, and building an education programme that brings hundreds of school children into the fair each year.

By its tenth edition in November 2025, ART X Lagos had sparked close to 50 satellite events across Lagos, drawn collaborators including Yinka Shonibare and his artist residency programme, and positioned the city as a fixture on the global arts calendar. This is a conversation about what happens when a platform stops being an event and becomes a movement.

Tokini Peterside-Schwebig: Tokini is the founder and CEO of ART X Collective, the cultural enterprise behind ART X Lagos — West Africa's first and leading international art fair. Launched in 2016, the fair has grown into an anchor event on the global arts calendar, welcoming galleries from over 70 countries and establishing Lagos as a dynamic cultural capital. Under her leadership, ART X has expanded into a year-round ecosystem encompassing ART X Live! (a platform for emerging musicians), the ART X Prize (an annual award for emerging artists across Africa and its diaspora), and ART X Cinema (a showcase for independent African filmmaking).

Visit ART X Lagos

Katy Wellesley Wesley: With over 18 years of leadership across galleries, foundations, and startups, Katy has built a career shaped by curiosity and a drive to explore new ideas. She spent a decade at leading commercial galleries—first at Gagosian, then at Pace, where she was Director of Exhibitions in London. She went on to lead the Villa Lena Foundation in Italy as Director, before joining the founding team of ROKBOX, a pioneering environmentally focused art logistics startup, as Sales Director. After relocating to Paris six years ago, Katy developed a strong interest in the intersection of art and luxury. To deepen this focus, she recently completed an Executive Master’s in Luxury Management and Design Innovation, a joint program between ESSEC Business School and Parsons School of Design. She now works as a consultant to brands, artists, foundations, and collectors. Among her clients is the legendary art publisher Cahiers d’Art, where she heads Commercial Partnerships.

Compelling is proudly in partnership with Cahiers d’Art.

Compelling is produced in collaboration with Cahiers d’Art, the iconic Paris-based art publisher founded in 1926, home of the Catalogue Raisonné of Picasso and most recently the Frank Gehry Drawings Catalogue Raisonné. At the heart of it's publishing program is the Cahiers d'Art Revue, one of the most significant and longest-standing annual art publications of the last century. In 2026, Cahiers d’Art will celebrate its 100th anniversary with a series of major publications, projects and exhibitions in collaboration with leading global institutions, including the Peggy Guggenheim Collection in Venice, the MoMA in New York City and the Musée Picasso in Paris.

Visit Cahiers d’Art

Art direction by Eddie Harrop Studio
Website and Production by Story Ninety-Four

What does it take to build cultural infrastructure in a country where the state will not do it for you?

In this episode of Compelling, host Katy Wellesley Wesley speaks with Tokini Peterside-Schwebig, entrepreneur and founder of ART X Lagos — West Africa's leading international art fair — about a career defined by creative conviction and strategic clarity. From her childhood in Lagos, through a law degree at the LSE and an MBA at INSEAD, to a pivotal visit to the 2015 Venice Biennale that crystallised her vision, Tokini traces the journey that led her to launch ART X in 2016.

The conversation spans identity, access, and the power of art to reshape perception. ART X Lagos marked its landmark tenth edition in November 2025 under the theme Imagining Otherwise, No Matter the Tide, welcoming galleries from over 70 countries and participants from 170 nations. Tokini reflects on what the next decade demands of a platform that has already achieved what it set out to do.

• (00:00) - Welcome to Compelling
• (02:45) - A Creative Childhood in Lagos
• (06:09) - Boarding School, Britain, and Nigerian Pride
• (10:16) - From Law Graduate to Luxury Brand Builder
• (13:21) - Discovering the Intersection of Culture and Commerce
• (20:36) - The Vision Behind ART X Lagos
• (25:39) - Building the First Edition Against the Odds
• (30:16) - Convincing Galleries and Sponsors to Believe
• (36:15) - Navigating COVID, Social Unrest, and Renewed Purpose
• (41:05) - Openness, Access, and the Culture of Looking
• (46:56) - The Next Frontier for ART X Lagos
• (49:15) - Trust Yourself: Advice, Mentors, and Habits

Tokini Peterside-Schwebig: Tokini is the founder and CEO of ART X Collective, the cultural enterprise behind ART X Lagos — West Africa's first and leading international art fair. Launched in 2016, the fair has grown into an anchor event on the global arts calendar, welcoming galleries from over 70 countries and establishing Lagos as a dynamic cultural capital. Under her leadership, ART X has expanded into a year-round ecosystem encompassing ART X Live! (a platform for emerging musicians), the ART X Prize (an annual award for emerging artists across Africa and its diaspora), and ART X Cinema (a showcase for independent African filmmaking).

Visit ART X Lagos

Katy Wellesley Wesley: With over 18 years of leadership across galleries, foundations, and startups, Katy has built a career shaped by curiosity and a drive to explore new ideas. She spent a decade at leading commercial galleries—first at Gagosian, then at Pace, where she was Director of Exhibitions in London. She went on to lead the Villa Lena Foundation in Italy as Director, before joining the founding team of ROKBOX, a pioneering environmentally focused art logistics startup, as Sales Director. After relocating to Paris six years ago, Katy developed a strong interest in the intersection of art and luxury. To deepen this focus, she recently completed an Executive Master’s in Luxury Management and Design Innovation, a joint program between ESSEC Business School and Parsons School of Design. She now works as a consultant to brands, artists, foundations, and collectors. Among her clients is the legendary art publisher Cahiers d’Art, where she heads Commercial Partnerships.

Compelling is proudly in partnership with Cahiers d’Art.

Compelling is produced in collaboration with Cahiers d’Art, the iconic Paris-based art publisher founded in 1926, home of the Catalogue Raisonné of Picasso and most recently the Frank Gehry Drawings Catalogue Raisonné. At the heart of it's publishing program is the Cahiers d'Art Revue, one of the most significant and longest-standing annual art publications of the last century. In 2026, Cahiers d’Art will celebrate its 100th anniversary with a series of major publications, projects and exhibitions in collaboration with leading global institutions, including the Peggy Guggenheim Collection in Venice, the MoMA in New York City and the Musée Picasso in Paris.

Visit Cahiers d’Art

Art direction by Eddie Harrop Studio
Website and Production by Story Ninety-Four