『Concierge Medical Marketing Podcast』のカバーアート

Concierge Medical Marketing Podcast

Concierge Medical Marketing Podcast

著者: Steven Schwartz
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概要

The Concierge Medical Marketing Podcast is dedicated to helping concierge medical and direct primary care practices enhance their digital marketing efforts and achieve greater online visibility. Hosted by Steven Schwartz, the podcast features expert interviews, practical advice, and actionable strategies tailored specifically for concierge medicine. Topics covered include search engine optimization (SEO), Google Business Profile optimization, AI marketing trends, social media marketing, online reputation management, and other digital marketing tactics designed to attract and retain patients.Steven Schwartz マーケティング マーケティング・セールス 経済学
エピソード
  • Episode 52: How Infrared Clothing Is Transforming Health, Recovery, and Sleep with Tim Brownstone
    2026/05/16

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Timothy Brownstone, CEO of Kymira, about the origins and science behind Kymira’s infrared-infused clothing, sleepwear, and bedding designed to support health, recovery, circulation, and sleep. Tim shares his background in science and sports, the university research that led him to develop the technology, and how he launched Kymira to bring the benefits to athletes, patients, and aging populations while navigating different regulatory claims across global markets. He explains how the products work at a biological level, cites peer-reviewed studies supporting benefits such as improved circulation, reduced soreness, faster wound healing, and better sleep, and discusses how medical practices can resell the products through in-office retail, affiliate links, or drop-shipping models. The conversation also covers Kymira’s marketing strategy, the importance of education and word of mouth, customer feedback and returns, and how the company is helping practitioners create an additional revenue stream while improving patient outcomes.


    00:00:00 - Introduction and Guest Welcome

    00:01:43 - Tim Brownstone’s Backstory

    00:02:33 - Education and Scientific Background

    00:03:37 - Founding Kymira and the Third Path

    00:06:58 - Kymira’s Medical and Athletic Impact

    00:07:30 - Origin of the Kymira Name

    00:08:47 - Clinical Benefits and Regulatory Differences

    00:11:30 - How Kymira Technology Works

    00:14:45 - Getting in Touch with Tim and Kymira

    00:15:51 - How Medical Practitioners Can Resell Kymira

    00:21:49 - Marketing Strategies for Kymira

    00:28:51 - Kymira’s Affiliate Referral Program

    00:30:47 - Return Policy and Product Guarantees

    00:32:50 - Product Line Overview and Sleep Benefits

    00:36:33 - Doubling Up with Sheets and Pajamas

    00:38:06 - Future Distribution Ideas and Wrap-Up

    00:39:24 - Helping Membership Medical Practices Grow

    00:42:38 - Final Thoughts and Closing Remarks

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    45 分
  • Episode 51: Transforming Health with Food as Medicine with Adam Southam
    2026/04/09

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Adam Southam, founder of Food for Health, who discusses the concept of using food as medicine to improve health outcomes. Adam shares his personal journey of health transformation through dietary changes and how this inspired him to create the GoNo app, which helps users make informed food choices based on their individual health conditions. The conversation also covers the app's functionality, its benefits for medical practitioners, and the potential for improving patient engagement and health outcomes.


    00:00 Introduction to Food as Medicine

    02:29 Adam's Journey: From Problem Child to Entrepreneur

    04:46 The Impact of Food on Health

    07:09 The GoNo App: Personalized Nutrition Guidance

    09:32 Understanding Efficacy and Clinical Evidence

    12:29 Behavioral Insights in Food Choices

    16:26 Collaboration with Concierge Doctors

    19:46 Monetizing Health: Revenue for Practices

    23:14 Patient Data and Privacy

    26:27 Conclusion and Future Directions


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    35 分
  • Episode 50: Medical Malpractice Insurance Explained for Concierge Doctors-Occurrence vs Claims Made
    2026/04/01

    Starting a concierge or direct primary care practice?Understanding medical malpractice insurance is critical — and many physicians get this wrong.In this episode of the Concierge Medical Marketing Podcast, Steven Schwarz interviews Jennifer Wiggins, CEO of Aegis Malpractice Solutions, to break down everything physicians need to know before choosing a malpractice policy.🚀 What You’ll Learn in This Episode✔ The difference between occurrence vs claims-made insurance✔ What tail insurance is (and why it can cost thousands)✔ How to avoid unexpected malpractice costs when leaving a job✔ Why concierge & DPC doctors often pay LOWER premiums✔ How to choose the right malpractice coverage for your practice✔ Common mistakes physicians make when buying insurance💡 Key Concepts Explained1️⃣ Occurrence vs Claims-Made InsuranceOccurrence Policy → Covers incidents when they happenClaims-Made Policy → Covers when a claim is filedEach has different pricing, risks, and long-term implications.2️⃣ Tail Insurance (Critical!)If you have a claims-made policy, you may need tail coverage when you leave a job or close your practice.💰 Typical cost:• ~1.5x to 2x your annual premiumThis is one of the biggest surprises for physicians.3️⃣ Discounts for Concierge & DPC DoctorsConcierge and DPC physicians often:✔ Spend more time with patients✔ Have better relationships✔ Face fewer lawsuitsBecause of this, many insurers now offer discounted malpractice rates.⏱ Chapters00:00 Introduction00:24 Meet Jennifer Wiggins (Aegis Malpractice Solutions)01:00 How Jennifer Got Started in Medical Malpractice04:05 Why She Started Her Own Brokerage06:05 Occurrence vs Claims-Made Explained09:30 What is Tail Insurance?11:20 Tail Coverage When Retiring13:30 Statute of Limitations & Risks16:15 Cost of Tail Insurance19:10 How the Quote Process Works21:40 Timeline to Get Coverage24:26 Discounts for Concierge Doctors26:18 Why Specialization Matters in Insurance Brokers26:58 How to Contact Jennifer

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    33 分
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