AMA Las Vegas and Phoenix Leaders Share Chapter Updates and B2B Expo Takeaways

At a B2B Expo, Franisha Hayes, president of the American Marketing Association (AMA) Las Vegas chapter and director of marketing at KMJ Vegas, discusses shaking up a 90-year luncheon-focused chapter by adding evening “fireside chats” centered on personal growth, while continuing monthly luncheons on topics like short-form video and upcoming influencer podcasting. AMA Las Vegas also introduced “play mixers,” including a game-night event. Franisha highlights seeing a booth focused on AI-driven workflows and notes she’ll join an American Advertising Federation panel on how AI is changing creative workflows. She advises that all marketing channels matter but should be used within reason, emphasizing that audiences aren’t always on social and that traditional and in-person networking remain important. The host shares similar changes at AMA Phoenix, including more in-person panels, community partnerships, and evolving board leadership.

00:00 Meet Franisha Hayes
00:48 AMA Vegas Shakeup
01:20 Fireside Chats and Mixers
03:02 Leading Through Change
04:00 Expo Find AI Workflows
05:25 Marketing Advice All Channels
07:05 In Person Connection Matters
08:14 AMA Phoenix Updates
09:46 Phoenix Visit and Wrap

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