In this episode, Kane sits down with Sarah, co-founder of Typeset, a Perth-based content and writing business, for a wide-ranging conversation about what actually works when it comes to marketing, storytelling and content strategy for business owners.

Sarah has a background in software development, enterprise sales and writing, and has spent over two decades helping businesses communicate more clearly and build content that works as a long term asset. She and Kane get into the real stuff: why storytelling matters more than most people realise, how AI has changed the content industry and what businesses should actually be doing with it, the difference between paid ads and organic content, SEO vs content marketing and how to make the two work together, how to find a real expert in a market full of people claiming to be one, and why niching down and saying no to the wrong clients is one of the smartest things a small business can do.

If you are a business owner trying to figure out your marketing without wasting money on things that do not work, this one is full of practical advice from someone who has been in the trenches for a long time.

Follow Hypotential:

Website: https://www.hypotential.com/

Instagram: https://www.instagram.com/hypotential_

Facebook: https://www.facebook.com/HypotentialCo

Follow Kane:

Instagram: https://www.instagram.com/kanetylersmith_/

Facebook: https://www.facebook.com/KaneTylerSmithWA

TikTok: https://www.tiktok.com/@kanetylersmith

Connect with Sarah and Typeset:

Website: https://typesetcontent.com/

LinkedIn: https://www.linkedin.com/in/sarahcmitchell/