One of the most frustrating parts of running a roofing company right now is feeling like someone else controls your growth.

Maybe it's the lead company.

Maybe it's the marketing agency.

Maybe it's a referral source that's slowed down.

Or maybe it's the simple reality that every lead seems to cost more than it did a year ago.

When leads get tight, most contractors react the same way:

"We need more leads."

But in many cases, that's not actually the problem.

The real problem is control.

When your business depends entirely on outside sources for opportunities, you're constantly reacting instead of proactively creating growth.

That's exactly why I sat down with RSA mentor Kody Landals.

After building and scaling an in-house call center for his own roofing company, Kody went on to help implement the same systems across multiple roofing brands.

Watch this interview where Kody breaks down the 5-step framework for building your own roofing call center.

A few of the topics we cover:

• The first numbers you need to know before spending a dollar on leads
• The technology stack that makes an in-house call center possible
• Why hiring for personality beats hiring for call center experience
• How to create scripts, scorecards, and accountability systems that actually work
• The daily metrics that tell you whether your lead generation is healthy—or headed for trouble

If you're looking for more control, more predictability, and a practical framework for building an internal lead generation engine, I think you'll get a lot from this one.

Stay strong.

P.S. Kody is working with contractors like you on lead generation, call center builds, phone sales, and scaling. If you want to join Kody, the other RSA mentors, and surround yourself with a community of value-aligned roofers growing together, then joining The Roofing STRONG Alliance™ community might be for you: https://rsa.pro/

Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.

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Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

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The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.