How can a podcast network use its editorial engine to make individual shows more visible, and does this strategy offer a real solution to the discoverability problem?

With podcasts often lost in the shuffle, The Charisma Podcast Network offers an opportunity to transform audience reach and podcast growth through content- and article-driven workflows.

John Matarazzo is the Media Manager at Charisma Media, with experience spanning legacy media and digital audio. After starting as a TV producer and moving into podcasting, he’s helped scale a faith-oriented podcast network within a 50-year-old publishing company, juggling workflows for about 70 shows and leveraging article-driven discovery methods for his podcasters and readers.

Listen For:

00:00 Understanding podcast discoverability

06:35 Charisma Media's early growth story

10:24 Improving podcast discoverability

15:23 Building a podcast network foundation

18:06 Improving podcast management

22:28 Joining the Charisma Podcast Network

27:31 Innovative podcast discoverability feature

29:40 Diversity within the podcast network

32:10 Increasing website content output

36:11 Expanding podcast reach with video

42:07 Finding purpose and making an impact

50:44 Discussing network systems and collaboration

CONNECT WITH GUEST: JOHN MATARAZZO

MEDIA MANAGER FOR CHARISMA MEDIA

Charisma Podcast Network | Charisma Magazine | LinkedIn | YouTube

John's Podcast rec: No Dumb Questions - https://pod.link/1204701206 |

John's Book rec: The Power to Prosper by Cap Chatfield - https://amzn.to/4euwJdz

CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

Website | LinkedIn

Greg’s book rec: Return on Courage by Ryan Berman - https://amzn.to/4tIyOXZ

Systems, Sponsors, and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow