Most people think the goal of creating content is to get good at it. But the pressure to be good is actually the thing making your content worse, and keeping you from posting at all.

In this final session of the Underthinking Content series, Katherine talks about why content is a practice, not a performance, why going viral is genuinely not the goal for most solopreneurs, and what actually builds visibility over time.

What you'll take away:

→ Why "done and imperfect" consistently beats "polished and never posted"

→ The truth about going viral (and why it can actually backfire for solopreneurs)

→ How to repost and refresh old content without anyone noticing or caring

→ The one reflection question that will show you exactly where content is blocking you

→ A full checklist walkthrough of the entire Underthinking workflow

🧭 TIMECODES:

00:00 Series recap and where to find all four parts

03:02 What Katherine is building next (the interactive repurposing tool)

04:22 Why visibility brings up all the feelings for solopreneurs

06:28 The case for starting before you're good (and why early on, barely anyone's watching anyway)

09:46 The pressure trap: when "good" becomes a synonym for "perfect"

10:46 The reframe: content as practice, not performance

13:07 Why we are business owners who create content, not content creators

14:25 The viral video that did nothing for my business

19:55 Why reposting old content is a strategy, not a cheat

20:48 10-minute content and what it's really for (testing angles)

25:16 The reflection prompt: where is the pressure actually stopping you?

30:19 The complete Underthinking workflow checklist walkthrough

📌 MENTIONED IN THIS EPISODE

Underthinking Social Media Toolkit ($9 or free with 7-Day Trial):

👉 https://katherinemackenziesmith.com/underthinking-social-media/

Cozy Business Quest 7-Day Free Trial:

👉 https://www.skool.com/cozy-business/about

Part 1 of the Underthinking Content Series:

👉 https://www.youtube.com/playlist?list=PLPWwazEY-ZWrjkEV7T1g4C3grb4Zm1sqe

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🙋🏻‍♀️ Looking for support? I'm currently opening up a few 1:1 spots to help you create your own visibility plan and cozy growth system. Book a free call: https://tidycal.com/miss-kms/15-minute-call

📬 Join the free Visibility Vault community: https://www.skool.com/visibility/about

🎙️ Listen to the Cozy Business Podcast: https://katherinemackenziesmith.com/spotify/

📸 Find me on Instagram: https://katherinemackenziesmith.com/instagram/

#contentmarketing #solopreneur #neurodivergentbusiness #contentcreationtips #underthinkingcontent #coachingbusiness #introverts #contentStrategy

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

Get the Free Companion here: https://katherinemackenziesmith.com/underthinking-social-media-method/

If you're spending more time trying to think of what to post than actually posting, this video is going to change the way you approach content creation for good.

This is Video 3 of the Underthinking Content series, and today we're talking about the Content Ecosystem - a simple shift that means you only need one core idea to generate a whole week (or month) of content across every platform.

What you'll discover:

→ Why the "new idea, new post, repeat" approach drains you creatively and what to do instead

→ How to take one pillar piece of content and pull 5+ different angles from it for email, Instagram, stories, and more

→ The simple mindset reframe that makes repetition a strategy, not a cop-out

→ How to go back through your old content and turn it into something new without starting from scratch

→ Why your audience hasn't seen your content as many times as you think, and what that means for how you show up

🕐 TIMECODES:

00:57 Why trying to think of new ideas every week is draining your creative well

03:11 The exhausting way vs. the content loop way

04:05 How one core idea becomes a week's worth of content

07:10 Building your content from three to five core pillars

09:27 The compound effect: why your best ideas deserve to be heard more than once

12:10 How to use old posts and past frameworks as fresh content

15:42 Building a content library you can actually revisit

17:37 Where AI (like Claude) genuinely helps with this process

19:10 One angle per post. Do not try to include them all.

24:18 The reflection prompt: find your best-performing piece and go back to it

📌 MENTIONED IN THIS VIDEO

Underthinking Social Media Toolkit ($9 or free with 7-Day Trial):

👉 https://katherinemackenziesmith.com/underthinking-social-media/

Cozy Business Quest 7-Day Free Trial:

👉 https://www.skool.com/cozy-business/about

Part 1 of the Underthinking Content Series:

👉 https://www.youtube.com/playlist?list=PLPWwazEY-ZWrjkEV7T1g4C3grb4Zm1sqe

-

📬 Join the free Visibility Vault community: https://www.skool.com/visibility/about

🎙️ Listen to the Cozy Business Podcast: https://katherinemackenziesmith.com/spotify/

📸 Find me on Instagram: https://katherinemackenziesmith.com/instagram/

#contentmarketing #solopreneur #neurodivergentbusiness #contentcreationtips #underthinkingcontent #coachingbusiness #introverts #contentStrategy

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

If you've ever felt like you're creating content constantly but nothing is really landing, the problem probably isn't your platform, your posting schedule, or even your strategy.

It's your messaging. Tahryn Bolt is a messaging and marketing strategist who spent seven years learning exactly why most marketing fails before it even starts — and what to do instead.

In this episode, Tahryn shares her Micro Messaging framework and breaks down why knowing who you are, who you're for, and why now is the foundation for everything else.

What you'll discover:

→ The three-part Micro Messaging framework (Desire, Demand, Differentiation) and how to use it before you create anything

→ Why perfectionism is actually a visibility problem, and how to get out of the perfecting loop for good

→ What Tahryn really thinks about AI, and where she draws the line between using it as a tool and outsourcing your voice

→ Why your unique blend of magic is your biggest competitive advantage in a market full of noise

→ How to stay grounded in who you are when the online space is trying to pull you in every direction

Want to connect with Tahryn?

Tahryn is the Biz Wizard behind The Social Bolt. She's a marketing + messaging wizard (aka Marketing + Messaging Strategist for the muggles)

As a raging introvert, she knows the secret to business success is to embrace your unique blend of magic and do business in a way that works for YOU.

WEBSITE: https://www.thesocialbolt.com.au

HOW I DO CONTENT PODCAST: https://howidocontent.buzzsprout.com

INSTAGRAM: http://www.instagram.com/thesocialbolt

FREE OFFER TRAINING: https://thesocialbolt.com.au/the-one

---------------------------

Want to do cozy business with me? Join the 7-Day FREE trial of the Cozy Business Quest on Skool: https://www.skool.com/cozy-business/about

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

---------------------------

Say hi on social:

Instagram: https://katherinemackenziesmith.com/itunes

Facebook: https://katherinemackenziesmith.com/facebook

LinkedIn: https://katherinemackenziesmith.com/linkedin

Pinterest: https://katherinemackenziesmith.com/pinterest

Listen to The Cozy Business With Katherine Podcast here:

iTunes: http://katherinemackenziesmith.com/itunes

Spotify: https://katherinemackenziesmith.com/spotify

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

What if you could grow a thriving email list, build a loyal community, and run a real business, without relying on social media?

Kylie Kelly went from wedding photographer to six-figure growth strategist and she built her entire business without relying on social media. In this conversation, Kylie shares how she grew her email list from zero, launched a Skool community to over 1,000 members in eight weeks, and why genuine relationship-building is the most underrated business strategy of our time.

In this episode you'll learn:

→ Kylie's simple two-sided strategy for growing your email list without posting on social media

→ How to build a community with real depth

→ Why your welcome sequence might be hurting your deliverability

→ The honest truth about how long business actually takes

→ How to stay focused when you want to do all the things

Want to connect with Kylie?

Kylie Kelly is a thought leader, connector, and business mentor for women who are done chasing visibility on platforms that drain them. She built her audience from scratch in 2022 - from 0 to 7,000+ humans - using simple, relationship-first strategies that feel good, work fast, and create trust that actually converts.

WEBSITE: https://kyliekelly.com/

SKOOL COMMUNITY: https://www.skool.com/online-biz-growth/about

WELCOME EMAIL TEMPLATE: http://kyliekelly.com/starthere

---------------------------

Want to do cozy business with me? Join the 7-Day FREE trial of the Cozy Business Quest on Skool: https://www.skool.com/cozy-business/about

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

---------------------------

Say hi on social:

Instagram: https://katherinemackenziesmith.com/itunes

Facebook: https://katherinemackenziesmith.com/facebook

LinkedIn: https://katherinemackenziesmith.com/linkedin

Pinterest: https://katherinemackenziesmith.com/pinterest

Listen to The Cozy Business With Katherine Podcast here:

iTunes: http://katherinemackenziesmith.com/itunes

Spotify: https://katherinemackenziesmith.com/spotify

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

If your content isn't connecting, it might not be your expertise - it might be that you're trying to say too much in one post.

In this episode (Part 2 of the Underthinking Content series), I'm sharing how big picture thinkers and neurodivergent solopreneurs can simplify their content by solving small, specific problems, and why that actually builds more trust than trying to explain the full transformation.

If you've ever felt like your content is vague, not landing, or putting too much pressure on one post to do all the heavy lifting this one's for you.

You'll learn:

→ Why trying to explain your whole framework in one post actually makes your message more vague, not more clear.

→ How to share content the algorithm favours (without changing your whole strategy)

→ The number 1 thing I see a lot of solopreneurs doing that puts pressure on one piece of content to sell their offer

→ Why solving small problems builds compounding trust far more than describing the big transformation.

→ My simple-to-implement steps to take a big idea and turn it into multiple pieces of content

📌 MENTIONED IN THIS EPISODE:

Underthinking Social Media Toolkit ($9 or free with 7-Day Trial):

👉 https://katherinemackenziesmith.com/underthinking-social-media/

Cozy Business Quest 7-Day Free Trial:

👉 https://www.skool.com/cozy-business/about

Part 1 of the Underthinking Content Series:

👉 https://www.youtube.com/playlist?list=PLPWwazEY-ZWrjkEV7T1g4C3grb4Zm1sqe

-

📬 Join the free Visibility Vault community: https://www.skool.com/visibility/about

🎙️ Listen to the Cozy Business YouTube: https://katherinemackenziesmith.com/youtube

📸 Find me on Instagram: https://katherinemackenziesmith.com/instagram/

#contentmarketing #solopreneur #neurodivergentbusiness #contentcreationtips #underthinkingcontent #coachingbusiness #introverts #contentStrategy

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

If you've been trying to show up on every platform, in every format, with a new idea every single day (and still feeling behind), you're not alone.

Most solopreneurs don't struggle with consistency because they're lazy or not trying hard enough. They struggle because the system they've built has too many moving parts to sustain.

In this video, I'm sharing the content structure I use that makes showing up consistently actually possible - without the burnout, the all-or-nothing cycles, or the constant feeling that you should be doing more.

You'll learn:

👉 Why trying to be everywhere is the main thing keeping you stuck

👉The one-platform, one-format structure that removes decision fatigue

👉 How to figure out your realistic posting rhythm (not your ideal one, your actual one)

👉 What to remove from your content strategy right now

This is Video 1 in the Underthinking Social Media series - a 4-part series for coaches, consultants, and sensitive solopreneurs who want a visibility strategy that actually fits how they work.

🎁 Grab the free companion guide for this series here: https://katherinemackenziesmith.com/underthinking-social-media-method/

▶️ Watch the full series: https://www.youtube.com/playlist?list=PLPWwazEY-ZWrjkEV7T1g4C3grb4Zm1sqe

🌿 Ready to build a business that fits you?

Try the Cozy Business Quest free for 7 days → https://www.skool.com/cozy-business/about

Or check out the Underthinking Social Media Toolkit: https://katherinemackenziesmith.com/underthinking-social-media/

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

---------------------------

Say hi on social:

Instagram: https://katherinemackenziesmith.com/instagram

Facebook: https://katherinemackenziesmith.com/facebook

LinkedIn: https://katherinemackenziesmith.com/linkedin

Pinterest: https://katherinemackenziesmith.com/pinterest

Listen to The Cozy Business With Katherine Podcast here:

iTunes: http://katherinemackenziesmith.com/itunes

Spotify: https://katherinemackenziesmith.com/spotify

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

Personal branding is something that most people get dropped into the deep end of when they decide to start an online business. It's just another thing you have to learn and think about.

But not Suz Chadwick. With 20+ years in sales, marketing, and branding, she's the founder of Personal Brand Agency, Bold Vibes Consulting, author of Play Big, Brand Bold, and host of the Brand Builders Lab podcast. Suz specialises in helping ambitious women build magnetic brands that attract dream clients and create profitable businesses.

In this episode, we chat about:

→ The importance of building a brand so aligned with who you are that when you meet people you're exactly who they expected

→ What personal branding is and the 3 vital elements of building a sustainable one

→ How to decide how much of yourself to share online

→ What to think about if you're worried about how people will respond to you

→ Getting excited about talking about your work and sharing your journey online with your people

Want to connect with Suz?

Website - https://suzchadwick.com/

Instagram - https://www.instagram.com/suzchadwick/

---------------------------

Want to do cozy business with me? Join the 7-Day FREE trial of the Cozy Business Quest on Skool: https://www.skool.com/cozy-business/about

Come check out my new Free group The Visibility Vault: https://www.skool.com/visibility/about

Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool

---------------------------

Say hi on social:

Instagram: https://katherinemackenziesmith.com/itunes

Facebook: https://katherinemackenziesmith.com/facebook

LinkedIn: https://katherinemackenziesmith.com/linkedin

Pinterest: https://katherinemackenziesmith.com/pinterest

Listen to The Cozy Business With Katherine Podcast here:

iTunes: http://katherinemackenziesmith.com/itunes

Spotify: https://katherinemackenziesmith.com/spotify

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!

If content feels like a heavy, time-consuming task that never quite delivers the results you want, this episode is for you.

I'm sharing my 10-minute content approach: a mindset and habit shift away from perfectionism, pressure, and overthinking, and towards micro consistency, real human connection, and showing up in a way that actually feels sustainable. You'll hear why raw and relatable beats polished every time right now, how to stop treating every piece of content as a separate creation task, and three simple ways to start making content work with your life instead of against it.

Want to go deeper or have a question?

• Come and join my FREE Visibility Vault community
• Grab the brand new Underthinking Instagram for just $7
• Come say hi on Instagram @miss_kms

DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.

Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.

Thank you for your support!