Baran Mutlu is the Director of Sales at AKDO, a global supplier of luxury natural stone, tiles, and surface materials used in residential and commercial design projects. As an industry leader for over 30 years, AKDO has expanded its reach to around 200 showrooms nationwide and grown its presence in both residential and large-scale commercial projects, with a focus on innovation and cutting-edge design. Baran brings an international perspective to the business, shaped by his education at Babson College and a family heritage of entrepreneurship.

Great design doesn't happen in isolation. It's built through a web of trust, timing, and collaboration that often determines whether a vision comes to life or falls short. What really makes those connections last?

According to Baran Mutlu, a relationship-driven sales leader in the design materials space, strong partnerships are the single most important factor in long-term success. He explains that in a competitive industry, it's not just about having the best product, but about nurturing genuine, organic relationships built on trust and consistency. From calling in favors on tight deadlines to securing exclusive materials before they hit the market, those connections create a competitive advantage. Ultimately, it's this mutual support system that turns one-time transactions into lasting collaboration.

In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea is joined by Baran Mutlu, Director of Sales at AKDO, to discuss how relationships shape success in architecture and design. He shares how trust influences supplier and designer partnerships, why observation is key early in your career, and how global collaboration requires understanding personal motivators. Baran also talks about balancing service with business growth.