In this episode of The Growth Class, host Phil Masiello interviews Brian Leeper, President of Floral Services LLC. They discuss the realities of scaling a product-based business inside competitive retail environments and the leadership mindset required to grow beyond the startup phase.

Brian shares how early failures shaped his approach to delegation, emphasizing that leaders must learn to let go of tasks—even those they can do better—to focus on the true drivers of business growth.

The conversation also explores the importance of identifying a clear customer profile, building a brand that reflects customer identity and values, and investing strategically in marketing and infrastructure to create long-term growth.

Floral Services LLC website: https://www.fsidecor.com

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of The Growth Class, host Phil Masiello interviews Melissa Tavss, Founder and CEO of Tipsy Scoop, a pioneering boozy ice cream brand known for its liquor‑infused artisanal frozen treats that blend classic dessert craftsmanship with spirited cocktail influences.

Melissa shares how she built Tipsy Scoop from a niche side project rooted in family ice cream tradition into a growing franchise‑friendly business with barlour locations across major metropolitan markets, emphasizing the strategic focus on brick‑and‑mortar growth over wholesale or online‑only channels and the importance of controlling the full brand experience.

Tipsy Scoop website: https://tipsyscoop.com/

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

In this episode of The Growth Class, host Phil Masiello interviews Aaron Zagha, Chief Marketing Officer of Newton Baby. They discuss how Newton Baby scaled from an early-stage direct-to-consumer brand into a trusted leader in the baby sleep category by leveraging influencer marketing, disciplined product launches, and data-driven decision-making.

Aaron shares insights into how influencer partnerships helped build early trust in sensitive parenting communities, why forecasting demand during product launches remains one of the most difficult operational challenges, and how stockouts or excess inventory can significantly impact growth and profitability.

Newton Babywebsite: https://www.newtonbaby.com

There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

https://www.facebook.com/philmasiello

https://www.instagram.com/philmasiello/

https://www.tiktok.com/@philmasiello

https://www.linkedin.com/in/phil-masiello/

https://www.youtube.com/@philmasiello

#StartupGrowth #EcommerceTips

#ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth