Have you ever looked at your customer experience metrics and thought, something feels off, but you can’t quite put your finger on why?

Or maybe you’re trying to hire and compete for talent, and it feels like other companies just have more pull, even when you know your company offers something special.

Here’s the hard truth: Your employer brand isn’t what you say it is. It’s what your employees prove it is, every single day.

And if there’s a gap between the promise and the proof? Your customers feel it.

Today’s conversation is about real decisions leaders make every day — during growth, during change, and especially during uncertainty. Culture isn’t a “soft” thing or a nice-to-have, it’s a core part of your brand and it’s a business driver.

My guest, award-winning CMO Jamie Gier, has seen firsthand how culture and brand either accelerate growth, or quietly erode it. We talk about why your employees are actually your most credible marketers, how  to spot culture breakdowns before they show up in your numbers, and what it really takes to build a brand that attracts and retains the right people, even if you're not the biggest name in your market.

Jamie Gier is a growth-focused marketing executive with extensive experience igniting go-to-market engines for some of the world’s leading and emerging brands—from VC- and PE-backed companies to Fortune 500 enterprises—with a focus on healthcare and education. Her expertise spans brand strategy, demand generation, corporate communications, and customer advocacy, and she is known for repositioning brands to increase equity and loyalty. Most recently, she served as Chief Marketing Officer at DexCare, and previously held executive marketing leadership roles at GE Healthcare, Microsoft Health Solutions Group, Ceros, and DreamBox Learning. She is also a founding member of CMO Huddles, a peer group of senior marketing leaders.

Listen to the full episode to hear:

• Why external brand messaging and internal company culture need to be in alignment for successful growth
• The customer metrics that indicate an employer brand and culture that are out of sync
• How to start building an intentional culture that has buy-in and support from all areas of a company
• The importance of emotional equity and clear communication during periods of change
• How a strong employer brand and mission make smaller companies more competitive against industry giants
• Why every executive needs to take ownership of culture, not just HR or the CEO

Learn More About Jamie Gier:

• Website: http://www.jamiegier.com
• Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-gier/

Learn More About Heather Smith:

• Talent Elevated: https://www.talentelevated.org

Business leaders often feel that everything is urgent in their business. The challenge is that when everything is urgent, team members are confused, important work doesn’t get done, and real priorities get lost in the shuffle.

My guest today shares a take on approaching urgency in a way that supports progress and forward momentum.

When Matt Kane describes the kind of urgency that benefits growth, he’s not focused on speed of action. Instead, he talks of clear, strategic and precise action focused on the ultimate goals of the business.

In our conversation, Matt brings decades of experience scaling revenue teams to focus on the questions that matter most: How do you build a culture that holds under pressure? How do you lead with urgency without sacrificing precision? And what does it really take to scale a team without losing the people at the heart of it?

Matt Kane is the Chief Revenue Officer at Navigate360, the leading provider of safety and well-being solutions for schools. As CRO, he is responsible for the company’s revenue-generation strategy. Over his 30+ year career, he has successfully driven companies to grow their revenue by as much as 81%, significantly expand their market share, and achieve a successful public offering.h

Listen to the full episode to hear:

• Why urgency doesn't mean speed — and what it actually means to move with urgency and precision
• How the culture you build internally is the single biggest driver of what your customers experience externally
• What most leaders get wrong about hiring during periods of rapid growth — and how to get ahead of it
• How to lead through mergers and acquisitions without losing the cultural DNA that made the acquired company worth buying
• What "leading from the front" really looks like across a multifaceted leadership team

Learn More About Matt Kane:

• Navigate360
• Connect on LinkedIn

Resources:

• Tuckman Model: Stages of Group Development
• What is the DiSC assessment?

Learn More About Heather Smith:

• Talent Elevated

When a leader is tasked with creating a major turnaround in a business, or even getting out of a plateau, culture might be the last thing on their mind. But being intentional about culture as a strategy that supports the bottom line can create outcomes and momentum that they never dreamed of.

Mike Ware lived this when he was put at the helm of a 40-year-old organization that was literally days from going under and brought them to the healthiest financial position they’ve ever been in. And the culture within that company was instrumental to that success. In our conversation, Mike shares practical advice and key takeaways for leaders in the thick of challenging times. We also talk about how, in his current role as a strategist and executive coach, he guides business owners to get clear about the why behind our work more than the how and how that influences culture.

Mike Ware is a proven strategist and executive coach specializing in helping owner-operated businesses break through growth plateaus. As Founder and CEO of MAMCO, he provides hands-on strategic implementation services. His Five Factors approach has enabled clients to rethink their business models and achieve nearly 300% revenue growth through innovative diversification and enhanced engagement.

Listen to the full episode to hear:

• Key indicators other than your P&L that your business isn’t where it needs to be
• How clarity and transparency build trust and calm in an organization
• How clear, strategic quarterly goals set up teams for success
• The top three areas to assess to decide if you’re ready to diversify revenue
• Why perks and benefits don’t solve culture problems, and what leaders need to focus on instead

Learn More About Mike Ware:

• MAMCO: http://mamco.org/
• Connect on LinkedIn: https://www.linkedin.com/in/michaelawarejr

Learn More About Heather Smith:

• Talent Elevated: https://www.talentelevated.org

Resources:

• Hidden Potential: The Science of Achieving Greater Things, Adam Grant
• Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek
• Simon Sinek: How great leaders inspire action | TED Talk