Customer Intimacy - Tell Us More...

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Customer Intimacy - Tell Us More...

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概要

“We’re not doing marketing.”

Raise your hand if you’ve ever heard a small business owner say that 🙋

Even if you’re not “doing” marketing, every email you send, every sales call you make – really, every touchpoint with a prospect or customer…that’s all marketing. The question isn’t whether you’re marketing, but it’s whether or not you’re doing it intentionally.

David Cross spent years at P&G and Coca-Cola, ran marketing for private equity-backed B2B companies, and co-founded a startup that sold to a top 20 US healthcare system. These days, he's building his own practice as an Atlas Rose Licensed Fractional Marketer. In this episode, he joins Randi Beth, Monica, and Branden to talk about the marketing gaps in small businesses and ways to get it right.

They dig into the three factors that make or break a successful marketing strategy: knowing your customer, using data to make decisions, and effective execution. Marketing is both an art and a science, but most businesses tip the scales one way or the other. This episode unpacks how to balance both, and why every business, no matter the size, deserves to get there.

Episode Outline

(02:34) What moves the marketing needle across every industry and company size

(07:18) How to spot (and start to fix) a broken marketing program

(14:32) The "task at hand" exercise: how David earns trust in the first meeting

(26:58) Coaching small business owners through marketing imposter syndrome

(30:36) Three ways to define marketing that change how you run your business

(36:19) How to test your way forward and break out of the perfectionism loop

(38:44) Establishing core values vs. key differentiators

(45:33) Building a sustainable fractional practice with community support

Additional Resources

Learn more about becoming an Atlas Rose Licensed Fractional Marketer

Connect with David

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