『Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing』のカバーアート

Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing

Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing

著者： Fexingo
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Every customer interaction is a thread in a larger narrative. Lucas and Luna examine how brands map the journey from first click to final loyalty, using real examples like Warby Parker's home-try-on funnel and Spotify's personalized onboarding. They discuss where touchpoints break, how attribution models mislead, and why the journey rarely follows the neat flowchart. Lucas traces a B2B buyer's path through six-stage nurture sequences; Luna challenges whether 'omni-channel' is achievable or just a costly myth. They break down Net Promoter Score versus Customer Effort Score, and debate whether reducing friction always boosts retention. This show is for marketers who want to design journeys—not just measure them. What happens when your customer's map doesn't match your intention? #CustomerJourney #Touchpoints #MultiChannelMarketing #Marketing #CX #CustomerExperience #FunnelOptimization #Attribution #NPS #CES #OmniChannel #WarbyParker #Spotify #B2BMarketing #Retention #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Customer Journey Maps Miss the Pre-Account Window

    How Customer Journey Maps Miss the Pre-Account Window
    2026/06/08
    Episode 38 of Customer Journey with Fexingo dives into a blind spot most journey maps share: the pre-account window. Lucas and Luna break down the gap between when a prospect first engages with a brand and when they actually create an account or identify themselves. Using the example of a B2B SaaS company that tracked anonymous site visitors through IP-to-account matching, they show how mapping touchpoints before login changes attribution, content strategy, and sales outreach. They discuss a specific case where the pre-account window added two months of invisible consideration, and how one brand shortened that window by 40 percent using progressive profiling. If your journey map starts at sign-up, you're missing most of the story. #CustomerJourneyMapping #PreAccountWindow #AnonymousVisitors #B2BSaaS #ProgressiveProfiling #TouchpointAttribution #Marketing #FexingoBusiness #BusinessPodcast #LeadTracking #IPtoAccount #ContentStrategy #SalesOutreach #ConsiderationPhase #DarkFunnel #AccountBasedMarketing #DataDrivenMarketing #ConversionFunnel Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • When Customer Journey Maps Miss the Interstitial Touchpoint

    When Customer Journey Maps Miss the Interstitial Touchpoint
    2026/06/07
    Episode 37 of Customer Journey with Fexingo explores a hidden layer in journey mapping: the interstitial touchpoint. Lucas and Luna discuss how moments between mapped stages—like the 47-minute gap between adding an item to cart and viewing shipping details—often determine conversion outcomes. Using a real example from a mid-market apparel brand, they show how one interstitial touchpoint (a sizing reassurance email triggered after cart abandonment) recovered 12% of lost revenue. They also introduce the 'transition tape' method for identifying these gaps, and warn against over-mapping which can create noise. Tune in to learn how to spot the critical in-between moments that most maps miss. #CustomerJourney #JourneyMapping #InterstitialTouchpoint #Marketing #ConversionOptimization #CartAbandonment #EmailMarketing #TransitionTape #ApparelBrand #RevenueRecovery #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingStrategy #CustomerExperience #TouchpointOptimization #DataDrivenMarketing #HiddenMoments Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Customer Journey Maps Miss the In-Store Touchpoint

    How Customer Journey Maps Miss the In-Store Touchpoint
    2026/06/07
    Episode 36 of Customer Journey with Fexingo: Lucas and Luna unpack a blind spot in many journey maps — the physical store. They examine how one apparel brand discovered that its in-store fitting-room experience was a critical touchpoint that wasn't on any digital map. Lucas explains how adding a simple QR code in the fitting room for instant feedback reduced returns by 18 percent and boosted conversion from try-on to purchase by 12 percent. Luna pushes back on whether the fix was too simple to be scalable. Together they explore why brands with strong e-commerce analytics often neglect the physical touchpoint that still drives 70 percent of retail sales, and why mapping the store visit requires a different kind of data — foot traffic heatmaps, associate interactions, and dwell time at fixtures. The episode closes with a look at how one furniture retailer used Bluetooth beacons to connect online browsing with in-store showroom engagement, effectively linking the digital and physical journey. A practical guide to bridging the last mile in customer journey mapping. #CustomerJourney #TouchpointMapping #InStoreExperience #Retail #Omnichannel #FittingRoom #QRCode #FootTraffic #BluetoothBeacon #ReturnsReduction #ConversionRate #DigitalPhysical #RetailAnalytics #Showroom #FurnitureRetail #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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