Media isn’t dying. It’s being rebuilt in real time.

In this episode of Decoding Oblivion, I sit down with Fred Lai, a strategic communications expert with a background in journalism, digital media, and blockchain. The conversation breaks down what’s actually happening to modern media, from collapsing ad models to fragmented attention and platform-controlled distribution.

We cover shifting credibility, why traditional outlets still matter (sometimes), and how trust is becoming more complex. From niche publications to finfluencers, the rules of media are changing fast.

Where does AI truly add value in newsrooms? And why is most content becoming commoditized, with only a small percentage driven by real originality?

This is a look at the evolution of media, what’s breaking, what’s adapting, and what comes next.

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In the first episode of Decoding Oblivion, I sit down with Rodi Patlis, co-founder of LeadGet, a B2B outbound growth agency ranked in the top 10% of Smartlead users worldwide by replies and deals created. We talk about how outreach has evolved, what automation actually changes, and why the old rules around “cold vs warm” don’t really apply anymore.

We unpack where AI genuinely adds value in the sales process and where it still falls short. We discuss personalization, scale, deliverability, and why most teams are still making the same mistakes even with better tools. This episode is about what’s actually working behind the scenes in modern B2B growth. No hype, no exaggerated claims. Just practical insight from someone building and testing these systems every day.

Timestamps:

00:00 Intro + Meet Rodi

03:10 How Outreach Changed in the Last 3 Years

04:47 Is Cold Outreach Still Working?

07:29 LinkedIn, Automation & Personalization Reality

11:39 The 3 Pillars: ICP, Offer, Channel

19:49 Where AI Actually Adds Value

29:37 Real Outreach Workflow (LinkedIn vs Email)

33:46 Metrics That Matter + Benchmarks

39:04 Tools: Smartlead, Apollo & CRM Stack

46:05 The Future of Outreach & Automation

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On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today.

This podcast exists because the rules have changed.

Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack.

Each episode is a conversation about what’s actually happening inside modern growth stacks:

what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential.

This isn’t a show about trends for the sake of trends.

It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments.

Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it.

Less noise.

More signal.

Let’s decode it.

Thanks for listening.This is Decoding Oblivion.

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