Avi is joined by Tom Chatham, chairman of Chatham Inc., to debate the current state and future prospects of the lab-grown diamond market. The discussion explores shifting market dynamics, technological advances in synthetic diamond production, industry challenges and marketing strategies, high-tech applications and niche markets, and efforts to establish a lab-grown industry body to advocate on the sector’s behalf.

Diamond Debates is supported by Sarine Technologies.

This debate explores the current state of category marketing in the natural diamond industry, focusing on strategies, metrics for success, and future campaigns like Desert Diamonds. Avi is joined by Sally Morrisoin, natural diamonds market lead at De Beers, to discuss how emotional storytelling and long-term planning are key to revitalizing consumer interest and demand.

Diamond Debates is supported by Sarine Technologies.

Learn more about Desert Diamonds: www.adiamondisforever.com

From the Kimberley Process to sanctions compliance, traceability rules, AML requirements and ESG reporting, the diamond trade operates under layers of oversight that few luxury sectors face. Supporters argue regulation protects consumer trust and shields the industry from reputational risk, while critics say it adds cost, slows trade, and disproportionately burdens smaller players without solving core structural problems.

In this discussion, Avi and Feriel Zerouki, president of World Diamond Council (WDC), explore whether these rules are strengthening the industry’s long-term credibility or gradually squeezing its competitiveness in an already fragile market.

Diamond Debates is supported by Sarine Technologies.