『Digital Marketing Talk』のカバーアート

Digital Marketing Talk

Digital Marketing Talk

著者： Sola Mathew
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Are you a struggling entrepreneur lost in the vast sea of digital marketing, desperately seeking visibility and sales? Dive into Digital Marketing Talk with Sola Mathew for a lifeline of proven strategies, actionable tactics, and expert insights. Let's sail through the challenges and steer your business towards success together!Sola Mathew マーケティング マーケティング・セールス 経済学
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  • 3 Ways I Use AI as a Marketer

    3 Ways I Use AI as a Marketer
    2026/06/03

    Many people use AI the wrong way but what if you can leverage AI to power your marketing. In this episode, I share 3 ways I use AI as a marketer.

    I use AI for Data Analysis, Design and Automation.

    Remember to share and subscribe.
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    12 分
  • Claude + Klaviyo MCP Integration: Build Smarter Email Marketing Workflows with AI

    Claude + Klaviyo MCP Integration: Build Smarter Email Marketing Workflows with AI
    2026/05/10

    In this episode, you’ll learn how to supercharge your email marketing using the Claude and Klaviyo MCP integration.

    Sola Mathew breaks down how AI can help you create smarter data analysis and improve overall marketing performance inside Klaviyo.

    3 Free Claude + Klaviyo Prompts for Your Audience


    Prompt 1: Campaign Performance Analysis

    Analyse this Klaviyo campaign data and explain:

    • What performed well
    • What underperformed
    • Possible reasons why
    • 3 actionable recommendations to improve future campaigns

    Focus on open rate, click rate, conversion rate, revenue per recipient, and audience behaviour.

    Prompt 2: Customer Segment Insights

    Review this Klaviyo customer segment data and identify:• High-value customer patterns

    • At-risk customers
    • Potential retention opportunities
    • Recommended campaigns or flows for each segment

    Present the findings in a clear marketing strategy format.

    Prompt 3: Email Flow Optimisation

    Analyse these Klaviyo email flow metrics and identify bottlenecks, weak-performing emails, and optimisation opportunities.

    Suggest:

    • Subject line improvements
    • Timing adjustments
    • Segmentation recommendations
    • Content improvements
    • A/B test ideas

    Prioritise changes based on potential revenue impact.
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    7 分
  • 5 Things our Meta ROAS Doesn't Tell You

    5 Things our Meta ROAS Doesn't Tell You
    2026/04/19

    Is your Meta ROAS lying to you? Probably. We all love seeing a high Return on Ad Spend (ROAS) on our Facebook and Instagram ads, but it’s only a fraction of the bigger picture. Relying solely on the Ads Manager dashboard can actually hurt your scaling strategy.In this podcast, we break down the 5 crucial things your Meta ROAS doesn't tell you—from hidden profit margins and Customer Lifetime Value (LTV) to attribution blind spots. Stop optimising for vanity metrics and start scaling for true business profitability!Get The PLANT™ Revenue System Guide athttps://solamathew.com/plant/
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    19 分
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