Digital Marketing That Actually Works: Targeting the Right Customer at the Right Time with Matt Haveramp--Enradius and The North Carolina Ad Network
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In this episode of Capital to the Coast BNI, Mike Manning talks with Matt Haveramp of Enradius and the North Carolina Ad Network about digital marketing, customer targeting, relationship-based sales, and how small business owners can stop wasting advertising dollars.
They break down geo-targeting, paid social media, streaming ads, customer behavior data, and why today’s business owners must understand where their customers spend time online.
This episode is packed with practical marketing insights for service-based small business owners who want better messaging, stronger referrals, and smarter business growth.
Topics include:
- Digital marketing strategy for small businesses
- Geo-targeting and customer behavior marketing
- Building trust through relationships
- Why repetition matters in marketing
- Sales follow-up and referral marketing
- Understanding your ideal client
- Relationship-based networking and BNI strategies
Capital to the Coast BNI highlights small business success stories, networking strategies, and referral marketing insights from entrepreneurs and professionals across central and eastern North Carolina.
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