『Direct Sales & Scare Mail with David Viergutz』のカバーアート

Direct Sales & Scare Mail with David Viergutz

Direct Sales & Scare Mail with David Viergutz

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2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 David Viergutz has dialed into something old made new again. It started with Scare Mail and is now a full story service at Epistolary Fiction.And he made $ 4 Million last year doing it.💰💰💰Prefer to watch?I was scrolling Facebook last year and froze the screen when I saw an ad for Scare Mail. What? As a horror fan and writer, I thought, this is sheer genius. Who wouldn’t want to find something that cool in their mailbox?Because, let’s face it. All I normally find in that green box outside my farmhouse is bills, ads for politicians and the occasional truly terrifying letter from the government.David Viergutz has a solution to one of my problems. The mailbox is no longer boring or just full of bad news.Plus, he may have solved another one of my problems… How to be profitable as a writer?(Give me six months and I’ll let you know how it’s going!)If you prefer to watch your interviews, here is the link to our chat on YouTube.These interviews dive deep into the truth of the publishing world in a friendly, accessible way for authors. To keep receiving all the best hints, join the next tier!AF: David, for people who are just discovering you, how did you get here? You’ve had such an unusual path into publishing.DV: My history is probably very similar to a lot of authors. At some point, you always wanted to be an author, then maybe you forgot about it, got a traditional job, and later found your way back.Along the way, I was in the service and in law enforcement, and that didn’t leave a lot of room for creativity. I became a personal trainer and had that business for a while. I remember standing over a client one day and saying out loud, “I don’t want to do this anymore.” At that point, I had written my first book.So I sold my gym. I was making about a hundred thousand dollars a year with it, and the year I sold it and published my first book, I made $220. My wife was thrilled to see how much money we were making.I’m a true overnight success. I wrote overnight for five years straight. (Authorial note: The more you hear the story behind successful authors, the more you realize there are almost NO overnight successes. It takes years of work to get to the tipping point.)I wrote 23 novels, stealing every second I could. I was always listening to podcasts on how to write better. I was reading books on how to write better. I got my master’s degree while standing in the evidence locker typing my thesis for six months straight. My chief gave me extra time so I could work on it.I spent a lot of time studying writing and the business of writing. I come from a true entrepreneur background. I come from sales. I come from selling very expensive personal training packages. So I’m kind of the reverse of most authors. Most authors are writers first and figure out the business later. I take a different approach. I’m a businessman who happens to do the writing, and I really enjoy that. If I want to write something, I think about how I can sell it first.I’ve spoken at Author Nation and at the Self Publishing Show in London. I’ve been featured in Indie Author Magazine and Writer’s Digest. And when you talk about ScareMail, really, that’s a brand, or several brands, that I own under a company called Epistolary. We are the world’s premier publisher for story letters and epistolary writing. As far as I know, I’m the only publisher on the planet focused specifically on story letters and epistolary writing. We don’t accept traditional novels. It has to be epistolary.AF: I love that. I’d also love to hear how far you’ve come, because I just listened to your interview with Joanna Penn when you didn’t even have your first warehouse yet. Your wife and kids were still stuffing envelopes. How did you go from that stage to where you are now?DV: I took the traditional approach like everybody else when it came to publishing. I had my books on Amazon because that was the easy place to have them. But I was always iterating on something different. Every single novel was something different, and I was always stretching the boundaries of where we are in sales, how we communicate with readers, how we sell to them, and what kinds of extras we can offer.So I spent about five years building an email list. My funnel at that time, right before I launched ScareMail, was to get free subscribers any way I could. Everything was focused on the subscriber. I didn’t care about sales. I cared about the subscriber.I spent about five years building that list and around a hundred thousand dollars to build it. I had 30,000 readers, and it was a cold list.AF: What do you mean by a cold list?DV: A cold list is a list where people come on, then disengage. They stop clicking on things, they stop reading, and you have to cull the herd. You get rid of them.If they’re not doing anything, you send them a series of emails asking, “What the hell are you doing? Why aren’t you clicking my stuff? Why aren’t you ...
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