In this episode of We.Are.Powerful, we’re joined by Louise Birritteri, founder and CEO of Pikl, for an open and deeply grounded conversation about what it really takes to build and scale a business.

Louise shares her journey from a career in large insurance organisations to founding an Insurtech from a dining‑room table and growing it into a company of more than 60 people across Norwich, London and New York. Along the way, Louise speaks candidly about fear, uncertainty, resilience and the often‑unspoken loneliness of leadership.

We explore the emotional reality of being a founder, learning to live with ambiguity and why resilience becomes something you build through experience rather than something you’re born with. Louise also reflects on the importance of understanding what you can and can’t control, and how letting anxiety drive decisions can be paralysing.

This conversation goes beyond growth stories and success narratives. It’s about vulnerability, relationships, culture, and knowing when to persist and when to pivot as your organisation evolves.

Key themes include:

• The transition from corporate life to founding a business
• Building resilience through uncertainty and repeated challenge
• Separating fear from decision‑making
• The changing role of leadership as organisations scale
• Culture, trust and vulnerability at executive level
• Why “dream big” still matters, especially when things feel hard

Whether you’re a founder, a leader, or navigating change in your own work or life, this episode offers reassurance, perspective and practical wisdom from someone who has lived it.

www.pikl.com

www.wearepowerful.org