Today I'm pulling back the curtain on how I built a multiple six-figure product business — from launching Horacio Printing in 2014 with one dream planner to 11 years, 60,000+ planners sold, and a multi-million dollar brand. I'm walking through the Business Model Generation's Lean Canvas and showing you exactly how all the pieces fit together — and how yours can too.

🎉 This is episode 300 — and I have a gift for you at the end. Don't skip it. 👉🏻 Take the 5-Day Print Your Thing Challenge FREE with code YOUTUBE300 at checkout — watch on demand at your own pace and walk away knowing exactly what you want to make first. Take the challenge here: https://www.dreamprinting.co/challenge 👉🏻Join our LIVE Workshop: dreamprinting.com/live

About me: I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.

YOUR NEXT STEPS:

✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co

🖨️ Get Your Paper Fix: https://www.horacioprinting.com

💌 Need Help? Email: hi@dreamprinting.co

📲 Pop into my DMs! https://www.instagram.com/_print_school

She set a $5,300 Kickstarter goal — and hit it in two hours!!

Christina is a former teacher, homeschool mom of four, and Print School student who just launched the Kindergarten Pocket Primer — a beautifully made, hardbound early reader inspired by vintage primers from the 1600s. She ran a two-week Kickstarter and raised over $22,000 (quadruple her goal) by doing the behind-the-scenes work right: months of Instagram Stories content, 142 beta readers, a 50-person launch team, and a cover reveal she held back until exactly the right moment. In this episode she breaks down what she did, why it worked, and what it looked like when God showed up on launch day.

👉🏻 Want clarity on your own print product idea? Take the free 5-Day Print Your Thing Challenge — watch on demand at your own pace and walk away knowing exactly what you want to make first. Take the challenge here: https://www.dreamprinting.co/challenge

About me: I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.

YOUR NEXT STEPS:

✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co

🖨️ Get Your Paper Fix: https://www.horacioprinting.com

💌 Need Help? Email: hi@dreamprinting.co

📲 Pop into my DMs! https://www.instagram.com/_print_school

Should you start a planner or journal business this year? The answer isn't yes for everyone—but by the end of this episode, you'll know exactly where you stand. Today we're breaking down the real answer to whether starting a paper product business is right for you.

This isn't fluff or blind encouragement—this is an honest look at the upside, the downside, and the key factors that actually determine success. We're talking about what you need (like a clear audience, a story-driven concept, and the willingness to learn), what you don't need (a design degree, a big audience, or tons of money), and the biggest signs this path is—or isn't—for you.

You'll also hear real examples of students who started from zero and turned their ideas into fully funded products, plus practical next steps if you're ready to move forward. 👉🏻 Want to start your dream paper product business?

Join my 5-day Print Your Thing Challenge!

LINK TO JOIN: https://www.dreamprinting.co/challenge

RSVP FOR OUR LIVE MASTER CLASS: https://www.dreamprinting.co/live

About me:

I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.

YOUR NEXT STEPS:

✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co

🖨️ Get Your Paper Fix: https://www.horacioprinting.com

💌 Need Help? Email: hi@dreamprinting.co

📲 Pop into my DMs! https://www.instagram.com/_print_school

Thinking about starting a planner or journal business this year? Let’s talk about whether it’s actually the right move for you.

If you’ve been going back and forth on starting a paper product business—this episode is going to help you get some real clarity.

Today, we’re breaking down the honest answer to “should I start?” (spoiler: it depends). We’ll walk through what actually makes this a good fit, what might be holding you back, and how to know if this is something you should pursue—or release.

I’m also sharing the key things you need to get started (and a few things you definitely don’t), plus real examples of women who started from zero and brought their ideas to life.

By the end, you’ll be able to confidently decide your next step—whether that’s moving forward or moving on.

✨ Ready to take the next step? Join my 5-day Print Your Thing Challenge and start turning your idea into a real product: https://www.dreamprinting.co/challenge

About me:

I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.

YOUR NEXT STEPS:

✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co

🖨️ Get Your Paper Fix: https://www.horacioprinting.com

💌 Need Help? Email: hi@dreamprinting.co

📲 Pop into my DMs! https://www.instagram.com/_print_school

You have a product idea — now what? Here's the exact 8-step roadmap Polly used to build a luxury paper product business that's sold 60,000+ planners worldwide!

Today I am teaching you how to start a premium planner or journal business. In this episode of the Dream Printing Podcast, Polly walks through the full step-by-step roadmap — from validating your idea all the way to fulfilling your first orders.

You'll learn why vision and validation are non-negotiables before you spend a dime, how to move from rough prototype to print-ready files, what manufacturing strategy actually supports a luxury brand (hint: it's not print-on-demand), and how to choose between a direct launch or a pre-order/Kickstarter campaign to fund your first print run.

✨ Ready to go deeper? Take the free 5-Day Print Your Thing Challenge: https://www.dreamprinting.co/challenge

About me:

I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.

YOUR NEXT STEPS:

✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co

🖨️ Get Your Paper Fix: https://www.horacioprinting.com

💌 Need Help? Email: help@dreamprinting.co

📲 Pop into my DMs! https://www.instagram.com/_print_school

✨Start Your Dream Paper Product Business! ✨

Join my 5-Day Print Your Thing Challenge! https://www.dreamprinting.co/challenge

In this episode of the Dream Printing Podcast, I’m sharing a behind-the-scenes look at creating the 2027 Dream Planner collection.

We’re currently in the mid-production phase, and I walk through where we are in the timeline—from final edits and preparing samples to analyzing customer survey results that help guide design decisions.

If you’ve ever been curious about what goes into creating a luxury paper product, this episode gives you a real look at the process of bringing a planner from idea to launch.

Missed Part 1? Listen to it here: https://www.podbean.com/eas/pb-q22jb-1a276f3

Have a question? Comment below and let's chat!

YOUR NEXT STEPS: ✨

Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co/

🖨️ Get Your Paper Fix: https://www.HoracioPrinting.com

💌 Need Help? Email: help@dreamprinting.co

📲 Pop into my DMs! https://www.instagram.com/_print_school

✨Start Your Dream Paper Product Business! ✨

Join my 5-Day Print Your Thing Challenge! https://www.dreamprinting.co/challenge

In this episode, Polly Payne shares the real reasons aspiring creators get stuck and never launch their planner, journal, or devotional. If you’ve started designing but haven’t finished, this episode breaks down the mental and practical roadblocks holding you back and how to overcome them.

About me:

I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School.

Have a question? Comment below and let's chat!

YOUR NEXT STEPS:

✨Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge

📚 Apply for a spot in Print School: https://www.dreamprinting.co/

🖨️ Get Your Paper Fix: https://www.HoracioPrinting.com

💌 Need Help? Email: help@dreamprinting.co

📲 Pop into my DMs! https://www.instagram.com/_print_school

✨Start Your Dream Paper Product Business! ✨ Join my 5-Day Print Your Thing Challenge! https://www.dreamprinting.co/challenge

Video Summary: Learn the step-by-step roadmap to create, print, and sell your planner or paper product. I break down the seven essential stages that take you from idea to a product customers love and buy.

I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School.

Have a question? Comment below and let's chat!

✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge 📚 Apply for a spot in Print School: https://www.dreamprinting.co/ 🖨️ Get Your Paper Fix: https://www.HoracioPrinting.com 💌 Need Help? Email: https://www.instagram.com/_print_school