A CMO Confidential Interview with Drew Pinto, EVP and Chief Revenue and Technology Officer of Marriott International. Drew discusses the concept that architecture and data should be viewed as a means to an end, methods for assessing legacy systems, and why tech is critical to customer experience.

Key topics include:

- Why he believes in "built to change”

- Ways to assess your data

- Why marketers shouldn't get "enamored by solutions

- The idea of "buying commodities" vs. building everything yourself

Tune in to hear a discussion about "data puddles," and why marketers should take their tech partners to dinner.

⏱️ Chapters

1:12 - Introduction and Guest Welcome

2:32 -Defining Data Architecture

5:00 - Evaluating Legacy Systems

12:51 - Sponsor Message: Typeface ARC Agents

13:55 - Built to Change vs. Built to Last

17:15 - Tech Sourcing: Build vs. Buy

21:11 - Customer Experience and Data Management

27:54 - Common Mistakes and Advice for Marketers

30:44 - Closing Remarks and Final Thoughts

This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.

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