April 2026: In our tenth episode, J.T. and Amy get schooled about branding by our special guest, Chris Whitten. Chris has made a lifetime of understanding how branding works -- especially as an entrepreneur -- and he shares a few of his insights with us. We discuss Branding 101, Personal versus Professional, Red Threads, Self-Limiting Beliefs, Energy versus Time, The Celery Test, values, Simon Sinek, Infinite Games versus Finite Games, The Procrastination Monster, and MySpace, among other topics. It's a glorious doozie!

Show notes this month...

• Baseball was mentioned specifically in the Anti-Trust Laws.
• Lady Gaga's real first name is Stefani.
• https://mookiesmiracle.com/
• https://premeerrealestate.com/
• https://howcanihelpmovement.com/

Send J.T. an email at authorjtmaxwell@gmail.com if you have questions, comments, thoughts, insults, or ideas for the next episode.

Produced by J.T. Maxwell, ,Amy Cip and Chris Whitten

Executive Producers are J.T. Maxwell, Amy Cip, and Chris Whitten

Somehow Edited and Engineered by J.T. Maxwell

Logo Design by Christine Tesseo

Theme song by Slack (slackmusic.com)

Recorded in the How Can I Help? Studios at Premeer Real Estate in Smithfield, RI

Copyright 2026. All rights reserved. Any other use of this podcast or any pictures, descriptions, or accounts of the podcast without our written consent is strictly prohibited...or, something like that...pesky lawyers...