E23 | Not all books are created equal
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E23 | Not all books are created equal
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A world-class book does not begin with printing, marketing or Amazon. It begins much earlier, with the right idea, a clear purpose and the discipline to create something genuinely worth reading. Get that wrong, and no amount of clever packaging will save it.
Michael Hanrahan is the founder of Publish Central, a highly respected self-publishing production company, co-founder of the Australian Business Book Awards, and one of the most experienced publishing professionals in the country. In conversation with Andrew Griffiths, he shares what separates a professional book from an amateur one, where authors quietly sabotage quality, why too many books add to the noise instead of standing out, and how design, editing, structure and strategic thinking all shape whether a book becomes a real business asset or just another forgettable title.
🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/
Publish Central
https://www.publishcentral.com.au/
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