What if your brand wasn’t just your logo, your colours, or your website… but the way you design your entire business?

In this episode, I’m joined by brand coach and strategist Fliss Lee, founder of Honest Folk, for a powerful conversation about what branding really means and why so many of us get it wrong.

We explore how your brand is deeply connected to your identity, your values, and the way you choose to work, and why so many business owners end up building something that looks good on the outside, but doesn’t actually fit their life.

Fliss shares her journey from graphic designer to brand coach, and how burnout led her to rethink everything, from boundaries and expectations to how she defines success.

We also dive into:

• Why most people struggle to articulate what they do
• The identity shift that happens when you truly understand your value
• Moving from “what you do” to the transformation you create
• The danger of building a business that ends up running you
• How to set boundaries without losing clients
• Letting go of “should” and designing your work on purpose
• Why everyone has a brand, even if they’re employed

This is a conversation about self-awareness, courage, and doing things your way, not the way you think you’re supposed to.

If you’ve ever felt unsure how to talk about what you do, this one will give you plenty of food for action.

Connect with Fliss via her website, Instagram or LinkedIn.

Connect with David via his website, Instagram or LinkedIn.