EP 65: The $75,000 Mistake That AI Fixes in Minutes
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概要
Every business has principles that should never move. It also has practices that need to die right now. Most entrepreneurs confuse the two.
They change their values when they should change their methods, or they cling to methods when the market has already moved on.
In this episode, Jimmy Nicholas and Dr. Dustin Burleson dig into how to tell the difference, featuring:
The Logo Test: go to your website, swap your logo with a competitor's, and see if anything changes. If it does not, you have a problem.
The EB White Principle: AI makes everything 10x easier, 10x faster, 10x cheaper. It does not make it 10x better. Better thinking does.
The $75,000 Core Values Story: Dustin spent years and tens of thousands of dollars with consultants discovering his core values. Today, AI can facilitate that process in minutes. The method changed. The principle never will.
The MARS Rocket Test (Vern Harnish): put your entire team on a rocket to Mars. You do not know what business you will run when you land. What would still be true about your company? Whatever survives that test is a core value. Everything else is a habit.
PLAUD and AI Coaching: how a recording device captures sales and treatment coordinator presentations and AI immediately generates customized follow-up messages based on each prospect's or patient's specific fears, hopes, and objections.
AEO vs SEO: 60% of searches now end in zero clicks. If you are not visible in ChatGPT, Claude, and Gemini, you are invisible to a growing segment of your market.
Download the free Preserve or Kill Framework and The 3 Shifts Scorecard at WealthyMomentumPodcast.com.
Next month: Where Your Next Dollar Is Hiding. It is already inside your business. You just cannot see it yet.
Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.com
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