EP 9: Press Trips and Pitching: Australia vs North America
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EP 9: Press Trips and Pitching: Australia vs North America
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This week I'm joined by Fiona Tapp, award-winning travel writer, editor, and my co-coach inside The Travel Writer Accelerator.
Fiona is a Londoner who's been based in Ottawa, Canada for 20 years, which makes her the perfect person to unpack exactly how press trips and pitching work differently on each side of the world.
We get into all of it, including:
- Why Australian writers are expected to confirm commissions before they say yes to a trip (and how to handle it when you can't)
- Why North American writers almost never pitch before a trip and what editors actually want instead
- The document Fiona sends PRs who push back on her - and why it works every time
- The unspoken triangle between writers, editors and PRs (and why the press trip is almost treated like a secret in North America)
- How many stories a good freelancer should realistically expect to place from a single trip, and what's changed in the PR world post-COVID and what it means for your relationships with PRs.
Plus: payment terms and the hidden costs of press trips
🎓 Fiona and I work together helping writers land regular travel writing commissions inside The Travel Writer Accelerator — find out more here
Love the show? Please share the love with a fellow writer or leave a review 🙏🏻
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