Craft beer doesn’t just need better beer anymore - it needs better storytelling.

This week on Chat on Tap, David sits down with Stephanie Grant from She Loves Craft, a brewery social media strategist helping breweries actually connect with modern drinkers.

If you're wearing all the hats in the brewery, there's no marketing person to fall back on and fear hitting post because it might flop, this ones for you. From brewery identity and community building to Instagram strategy, regulars, content creation and why viral videos never equals customers, this episode is packed with practical advice for breweries, venues and creators alike.

Stephanie shares:

• Why brewery social media often misses the mark
• How breweries can “show their vibe”
• Why simple phone-shot content works
• The importance of knowing your audience
• Why likes and views are overrated
• How breweries can attract more than just beer nerds

Stephanie doesn’t overcomplicate things. Her advice is practical, honest and refreshingly human.

If you run a brewery, venue, bottle shop or hospitality business — or just love the culture around pubs and craft beer — this one’s worth a listen.

Links

🍺 Stephanie / She Loves Craft
📸 Instagram - @shelovescraft
🌐 Website - https://www.shelovescraft.com/

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Episode produced by: WHEN Studios
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Host: David A. Lennon – @davidalennon
Website: chatontap.com