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David Zelma, USA Country Manager for SW-MOTECH, has built a career around motorcycles, marketing and the aftermarket industry. In this episode, host Heather Wilson Schiltz talks with him about his path from the custom Harley side of the industry to the adventure touring market.

David shares how an early piece of advice helped him choose a career tied to something he loved. The conversation also explores dealer education, motorcycle setup, the growth of smaller-displacement bikes, emerging e-bike riders and why hands-on product knowledge still matters in sales, marketing and leadership.

🎧 What You’ll Hear in This Episode:

• How David turned his love of motorcycles into a long career in powersports
• Lessons learned from the Harley, custom and performance aftermarket segments
• Why adventure touring became an exciting next chapter
• How bike fitment can make a major difference
• What sets SW-MOTECH apart in luggage, crash protection and rider accessories
• How dealer education supports both dealerships and riders
• David’s perspective on small-displacement motorcycles, Chinese brands and future riders
• Why technical product knowledge strengthens marketing and storytelling
• The role technology plays in modern motorcycles
• David’s favorite SW-MOTECH product and how he uses it every day

📲 Connect with David Zelma on Instagram

📲 Follow SW-MOTECH on Instagram, Facebook and YouTube

🌐 Learn more at SW-MOTECH.us

SPONSORED CONTENT: If you're a motorsports event organizer who wants more participants or attendees, your marketing and operations may be in need of a revamp. I help evaluate where you're at, develop a customized strategy, implement the tasks and assess the results. So if you're serious about getting more support, let's work together. Visit HighGearSuccess.com to get started.

SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

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