Elizabeth McNeil - You're Probably Defining Value Wrong
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Elizabeth McNeil - You're Probably Defining Value Wrong
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What does value really mean?
For some people, it's saving money. For others, it's access, convenience, recognition, or experiences money can't buy.
In this episode of Stacked, Jennifer LaForge sits down with Elizabeth McNeil, Director of Marketing, Travel Co-Brand, Business & Commercial Cards at RBC, to explore the psychology behind loyalty, rewards, and consumer behaviour.
Drawing on years of experience building and scaling some of Canada's most recognized loyalty programs, Elizabeth shares why consumers define value differently, how brands create loyalty that lasts, and what separates great loyalty programs from forgettable ones.
They discuss the challenges of building large-scale loyalty ecosystems, why travel remains one of the most powerful categories in rewards, how partnerships create value that brands can't deliver alone, and what consumers should consider when choosing the programs that deserve their attention.
Whether you're a marketer, loyalty professional, business leader, or simply someone trying to get more value from the programs you already use, this conversation offers a fascinating look at what drives loyalty and why understanding value is more personal than most people realize.