“Why ‘Start With Yourself’ Is a Myth”

What if the idea that success and wealth “start with yourself” is actually a myth?

This week, I'm bringing a religious studies lens to the self-help industry and break down the buzz and backlash around Emma Grede’s Start With Yourself. I use it as a case study to think about how myths work and how the American Dream continues to sell individual success as the solution to structural problems.

I argue that Grede’s message reflects a gendered and racialized version of success often marketed to Black women and women of color, what I think of as the millennial-coded myth of the pick-me.

From there, I turn to Black thought and the Black Nationalist Movement, specifically the Republic of New Afrika, to explore alternative visions of success beyond capitalism and self-making. I close by thinking at the intersections of the spiritual and the intellectual as I try to define what success looks like in this new career chapter I am presently in.

Chapters

00:00 Opening

00:40 Grounding in My Own Version of Success

02:30 How Myth Functions

06:28 Emma Grede & the Myth of the Pick Me

15:06 A Vision of Success Beyond Capitalism

References

Kees W. Bolle, “Myth: An Overview,” Encyclopedia of Religion (2005)

Imari Obadele, Foundations of the Black Nation (1975)