Do you think house flipping easily makes $90K per deal? On paper, it looks that way, but most investors miss the real costs involved, and that misunderstanding leads to wrong expectations and bad deals.

In this episode, Rich Lennon breaks down the real numbers behind a typical house flip and what investors actually take home after all expenses. He explains how private money lending works, who the real client is, and how profits are divided across the deal. He also walks through the full cost structure, from lending and closing costs to holding expenses, and introduces the BURR strategy as another path to long-term wealth.

You’ll Learn How To:

• Break down a flip deal beyond surface-level profit
• Understand where the 30 percent margin actually goes
• Evaluate if a deal truly makes financial sense
• Use lending to support both flippers and long-term investors

Who This Episode Is For:

• Investors who think flipping guarantees high profits
• Beginners trying to understand real estate deal numbers
• Those interested in private money lending
• Anyone looking to build more realistic expectations in real estate

Why You Should Listen:

Most people focus on the top-line profit and ignore the actual breakdown. This episode shows where the money really goes, helping you avoid bad assumptions and make smarter decisions in both flipping and lending.

What You’ll Learn in This Episode:

[00:00] Who the real client is in private money lending
[01:00] Why banks avoid these types of real estate deals
[03:00] The 70 percent rule and how flippers structure deals
[04:00] Where the 30 percent profit starts to shrink
[05:00] Breakdown of money costs, closing costs, and holding costs
[07:00] Final profit range and why $90K turns into much less
[08:00] How the BURR strategy creates long-term wealth
[09:00] Why private lending creates a win-win for everyone

Follow Rich Lennon Here:

Website: https://richlennon.com/
Facebook: https://www.facebook.com/rich.lennon.121
Instagram: https://www.instagram.com/richlennon92/