Episode 3: Do You Need to Rebuild Your Website for AI Search? Refresh or Rebuild
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Episode 3: Do You Need to Rebuild Your Website for AI Search? Refresh or Rebuild
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Got a question? Kev probably has the same one
Do you actually need a brand new website to show up in AI search and AEO? Usually no. Sometimes yes. The honest answer is that most small business websites need improving, not rebuilding, and the skill is knowing which camp yours is in.
In this episode, Susi and Kev work through the difference. When a refresh is enough, when a rebuild is genuinely the right call, and the simple five-question test that tells you which one you're looking at. Along the way: why AI search cares whether your website is clear rather than new, why vague copy makes AI back away, and why your Google Business Profile, reviews and listings matter as much as the site itself.
One loose hinge does not mean a new kitchen.
If you do one thing this week: pick one important page and make it answer-ready.
This podcast has been brought to you by Susi at Kingstown Web Studio - a small business web designer and AI search specialist helping small businesses get found, get chosen, and reach Position Zero.
Visit us at our home: Kingstown-web-studio.co.uk
Want to get in touch? WhatsApp @: https://wa.me/447396984711
Let's get social: https://www.linkedin.com/in/susan-e-hogan/