Episode 35: Building A Marketing Calendar For Your Clinic
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Episode 35: Building A Marketing Calendar For Your Clinic
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Summary
This episode provides a comprehensive guide to creating and implementing a marketing calendar for acupuncturists and herbalists. It covers planning, scheduling, and executing marketing strategies that are consistent, intentional, and stress-free, helping practitioners attract and retain patients effectively.
Key topics
Importance of consistency in marketing
How to plan and schedule content and campaigns
Using seasonal promotions and community outreach
Follow-up systems for patient retention
Aligning marketing with clinic goals
Tools and templates for marketing success
TCM principles applied to marketing and planning
Sound bites
"Marketing is all about consistency."
"Align your marketing with your clinic goals."
"Flow of qi keeps your outreach smooth and sustainable."
Chapters
00:00 Introduction to Marketing Calendars
01:32 The Importance of Consistency in Marketing
04:30 Core Components of a Marketing Calendar
09:25 Aligning Marketing with Clinic Goals
11:18 Planning and Scheduling Tips
15:21 The TCM Lens on Marketing
17:15 Transforming Chaos into Clarity