How do you build your (*buzzword alert*) personal brand?

In this episode I speak to the person I've titled "Queen of popupability", the brilliant Mel Barfield.

Mel is an award-winning copywriter, speaker & facilitator, Linkedin aficionado & founder of the excellent Indie Business Club podcast. She also recently became a managing partner in the copywriting agency 'Copy or Die'.

But her #1 superpower is knowing how to be seen in all the right places.

In this episode we talk about:

• What it's like to be freelance
• The importance of building your personal brand
• How to be more visible to your audience
• Why you need to be your own best cheerleader
• Why you need to stop telling people you're "new"
• The importance of being yourself
• The joy of meeting like-minded people in the freelance community
• Mel's favourite cheese

More about Mel

Mel is a highly respected copywriter who has proved you don't need decades of experience to be skilled at what you do. Her recent move to Managing Partner at Copy or Die is testament to that.

Mel has made a freelance career by "simply" being herself. She's a regular speaker and facilitator at multiple events and regular columnist for Freelancer Magazine. She also won the 2024 Women in Marketing award for Brand Copywriting and if you're not following her on Linkedin...are you truly on Linkedin?

Mel often talks and writes about themes such as finding your own luck, being yourself online and standing out. She shares so many insights around these areas that it's like attending one of her talks.

This episode is packed with hints, tips and advice that you can act on right now.

She also recommends a decent cheese!

If you love the episode and want to find more out about Mel, here's how:

Linkedin: https://www.linkedin.com/in/melaniebarfield/

Podcast: Indie Business Club

Website: https://allcopymel.com/

Instagram: https://www.instagram.com/allcopymel/

Connect with Chris!

Website: www.chrisjameswriting.com

Learn more about the episodes: https://chrisjameswriting.substack.com/

Youtube: @nopainpod

Linkedin: www.linkedin.com/in/chrislubas/