In this episode of the Business Takeaway podcast, Fran shares her nonlinear journey to becoming the Commercial Director for Mondial Technology Media, discussing her experiences in the live events industry, the evolution of print media in a digital world, and the challenges of managing large-scale events. She emphasises the importance of passion in the industry, the coexistence of print and digital content, and the impact of AI on marketing strategies. Fran also reflects on personal growth, the significance of awards in recognising industry talent, and her mantra of 'better not bitter' as a guiding principle in both personal and professional life.

Takeaways

Fran's journey to becoming a Commercial Director was nonlinear and filled with diverse experiences.

The live events industry is driven by passion and community.

Print media still holds value in the B2B space despite the rise of digital.

Post-COVID, there has been a resurgence in print media as businesses adapt to new norms.

Awards and recognition are crucial for motivating industry professionals.

Event management requires careful consideration of guest experiences and logistics.

AI is a tool that can enhance workflow but cannot replace human creativity.

Personal growth comes from learning from failures and not being too hard on oneself.

Building strong relationships in the industry is essential for success.

The mantra 'better not bitter' serves as a guiding principle for Fran.

Chapters

00:00 Introduction to Fran's Journey

03:49 The Evolution of Print and Digital Media

06:46 The Importance of Awards and Recognition in the Industry

09:55 Adapting to Industry Changes Post-COVID

12:44 The Role of Events in the Live Industry

15:59 Challenges in Event Management

18:40 The Emotional Impact of Live Events

21:45 Marketing Strategies and ROI

24:52 The Journey of Marketing Campaigns

28:00 The Creative Process Behind Events

30:42 Reflections on Success and Future Goals

40:42 The Journey of Growth in the Industry

41:45 Passion for Celebration and Recognition

42:37 The Role of AI in Marketing and Creativity

46:48 Human Experience vs. AI in Problem Solving

51:47 Managing Responsibilities and Stress Before Events

55:38 Decision Making: Gut Instinct vs. Calculated Risks

58:40 Embracing Failure and Learning from Mistakes

01:01:48 The Importance of Positivity and Energy in Work

01:04:02 Living by the Mantra: Better Not Bitter