In this episode of The Archives, I take you back to where my first entrepreneurial journey began.

At just 23 years old, I became the owner of a hair salon in Subiaco. On paper, it looked exciting. In reality, I was facing debt, staff walking out, and the pressure of trying to keep a business alive within the first 12 months.

With no choice but to make it work, I began testing bold marketing ideas, learning business the hard way, and finding ways to attract clients and rebuild momentum. Slowly, things started to shift. The team grew, profits increased, and the salon became a true success story.

But behind the growth was a wild ride I could never have predicted.

From teenage pregnancies and drug issues to jealous partners, staff drama, and even arrests, this chapter of business was full of lessons, resilience, and moments that still feel unbelievable today.

If you’re building a business, navigating team challenges, or love real stories about what entrepreneurship actually looks like behind the scenes, this episode is for you.

In this episode we cover:

• Buying a salon at 23
• Business debt and early struggles
• Staff turnover and rebuilding a team
• Creative marketing that grew the business
• Scaling profit in a service business
• Leadership lessons no one teaches you
• Team drama, hard decisions, and resilience
• What entrepreneurship really looks like behind closed doors

*Note this podcast episode was recorded under the original Passion To Profit name, in 2024 in season 4 it rebranded to FOR HER

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In this episode, I’m breaking down one of the most uncomfortable but business-changing conversations you’ll ever have with yourself: your pricing.

This isn’t about pulling a number out of the air or copying what someone else in your industry is charging. It’s a real, honest pricing audit that looks at whether your current prices actually reflect the level you’re operating at now not the version of you who started your business years ago.

I walk you through the key signs you’ve outgrown your pricing, including why being booked out, feeling constantly stretched, or quietly resenting your workload is often a pricing problem, not a motivation or marketing one.

You’ll hear exactly:

• How to tell if you’re undercharging (even if your business looks successful on the outside)

• Why pricing is an identity and structure issue, not a confidence issue

• What must shift behind the scenes before you raise your rates sustainably

• How to increase your prices without losing momentum, clients, or trust

• Why avoiding this decision keeps you stuck in a business that feels heavier every year

This episode is for the woman who knows she’s outgrown her current business model, feels the pressure to raise her prices, but doesn’t want to do it recklessly or emotionally. If you’re ready to charge in a way that actually supports the life and business you want, this conversation will land deeply.

If this episode hit and you know your pricing needs to change, but you don’t want to guess, panic, or do it alone, Monday Club is where we implement this properly.

Monday Club is a 9-week, small-group implementation space for women who have outgrown their current pricing, offers, and business model and are ready to rebuild it at the level they’re actually operating at now.

This isn’t about motivational pricing advice. Inside Monday Club, we:

• Audit your current pricing and business model

• Rebuild your offers so they support higher pricing

• Put clear systems and boundaries in place

• Create a calm, confident process for raising your prices

• Make sure your business works financially and energetically

You work directly with me, in real time, with clear direction, accountability, and structure so your price increase isn’t emotional or reactive, it’s strategic.

If you’re done feeling stretched, booked out, or quietly resentful at the level you’re charging, Monday Club is the next step.

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MONDAY CLUB INFO
Explore the 9-week implementation space where we rebuild pricing, offers, and systems properly.

EXPLORE PRIVATE MENTORING
Work directly with Nikki inside a high-touch, strategic mentoring container.

Download GOLDIE
Your AI-powered business assistant to help you get clarity on your next move.

Connect with Nikki on Instagram: @nikkimilne_
Follow TPCPR Agency: @theperthcollectivepr
Visit: www.nikkimilne.com

This episode is a heartfelt and honest share about a decision that’s been sitting quietly with me for over six months. I talk openly about choosing integrity over income, and why I made the bold call to cancel all ongoing payments for my For Her membership including granting members free, lifetime access to the entire content vault.

I take you behind the scenes of what led me here, from seeing low engagement despite long-term investment, to the inner conflict of continuing to charge for something that no longer felt aligned. I share what I tried to make it work, why it still didn’t, and the moment I knew it was time to let go even though it was financially significant.

This episode is about listening to your intuition, making brave business decisions, and trusting that alignment will always lead you to what’s next. If you’ve ever felt the tension between what’s profitable and what’s right, this conversation will resonate deeply.

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Connect with Nikki on Instagram @nikkimilne_
Follow TPCPR Agency @theperthcollectivepr
Check out: www.nikkimilne.com