『Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns』のカバーアート

Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns

Facebook Ads with Fexingo: Meta Marketing, Audience Targeting, and Social Ad Campaigns

著者： Fexingo
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Facebook Ads with Fexingo is the show where Lucas and Luna cut through the noise of social media marketing to focus on the actual mechanics of Meta's advertising platform. Each episode centers on a specific tactical question: how to structure a conversion campaign for a B2B SaaS product with a $50 cost-per-acquisition target, or the real-world implications of Apple's iOS 14 ATT policy on audience targeting accuracy. Lucas, with his journalist's rigor, anchors every discussion in hard metrics — click-through rates, cost-per-thousand impressions, return on ad spend — while Luna, as the engaged questioner, pushes for the practical trade-offs: when does lookalike audience saturation hit? How do you balance broad targeting against detailed demographic segmentation in a $10,000 monthly budget? The show serves the media buyer, the startup marketer, and the e-commerce operations lead who need more than surface-level tips — they need the logic behind the bid strategy, the ad creative test structure, and the attribution model choices. Every episode ends with a tension: given a hypothetical $30,000 budget for a new direct-to-consumer brand, what is the single most important lever to pull first — and why might you be wrong? #FacebookAds #MetaMarketing #AudienceTargeting #SocialAdCampaigns #PaidSocial #DigitalAdvertising #AdTech #ConversionOptimization #ROI #MarketingMetrics #Retargeting #LookalikeAudience #IOS14 #AdCreativeTesting #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Facebook Ads Use Creative Fatigue Scoring in 2026

    How Facebook Ads Use Creative Fatigue Scoring in 2026
    2026/06/08
    Episode 39 of Facebook Ads with Fexingo dives into creative fatigue scoring — the metric quietly driving ad performance declines. Lucas and Luna explain how Meta's algorithm now penalizes over-served creative before humans notice, how Coca-Cola's 2025 summer campaign used fatigue alerts to refresh assets every four days, and what the 'creative decay curve' means for your 2026 budget. They also cover practical steps: setting frequency caps by audience segment, rotating image versus video, and why the platform itself now tells you when your ad is worn out. If you are running social ads this quarter, this episode saves you from the silent waste of fading creative. #FacebookAds #CreativeFatigue #MetaMarketing #AdPerformance #CocaCola #AudienceTargeting #FrequencyCaps #AdRotations #SocialAdvertising #PaidSocial #DigitalMarketing #MarketingStrategy #AdWaste #ROI #2026Trends #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Facebook Ads Are Using AI Bidding to Outperform Human Managers

    How Facebook Ads Are Using AI Bidding to Outperform Human Managers
    2026/06/08
    Episode 38 of Facebook Ads with Fexingo dives into how Meta's AI-powered bidding system is quietly outperforming human ad managers. Lucas and Luna break down a case study from a DTC skincare brand that saw a 23% lower cost per purchase after switching from manual bidding to Meta's value-optimized automatic bidding. They discuss the mechanics of AI bidding — how it adjusts in real-time based on user intent signals, auction dynamics, and conversion probability — and why top agencies are now retraining their teams to work with, not against, the algorithm. The hosts also explore the tension between control and performance: when does manual bidding still make sense in mid-2026, and what's the real tradeoff? If you're running Facebook ads and wondering whether to hand over the reins to the machine, this episode gives you the data to decide. #FacebookAds #AIBidding #MetaMarketing #AutomaticBidding #ValueOptimization #DTCAdvertising #SkincareBrand #CostPerPurchase #AdAlgorithm #AuctionDynamics #ManualVsAuto #AdPerformance #Fexingo #MarketingPodcast #SocialMediaAds #AdAgency #ConversionOptimization #CampaignManagement Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Facebook Ads Use Broad Targeting in 2026

    How Facebook Ads Use Broad Targeting in 2026
    2026/06/07
    In episode 37 of Facebook Ads with Fexingo, Lucas and Luna dive into the surprising comeback of broad targeting on Facebook in 2026. They break down why Meta's AI now outperforms detailed audience segments for many campaigns, using a real example of a DTC mattress brand that switched from interest-based targeting to broad and saw a 34% lower cost per purchase. Lucas explains the mechanics of Meta's Advantage+ audience tools, how the algorithm finds buyers faster without predefined segments, and why this shift matters for advertisers tired of audience fatigue. Luna pushes back on when broad targeting fails — like for niche B2B or regulated industries — and they agree on a hybrid approach. Along the way, they mention the listener-supported model that keeps the podcast ad-free. This episode delivers one concrete tactic you can test tomorrow: let Facebook do the targeting, but feed it quality creative and first-party data. #FacebookAds #BroadTargeting #MetaMarketing #AdvantagePlus #AudienceTargeting #SocialMediaAds #DigitalMarketing #PaidSocial #DTC #MarketingPodcast #BusinessPodcast #FexingoBusiness #LucasAndLuna #AdStrategy #CreativeOptimization #AIAdvertising #CampaignOptimization #DataDrivenMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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