Facebook Ads Course, Live Help 4/29!

We talk about why “visibility” feels worse than ever for family photographers and why going viral rarely leads to steady local bookings. We share a simple, hyperlocal Facebook ads approach that builds trust fast, warms people up through repetition, and turns clicks into real sessions.

• why viral posts often attract other photographers instead of local clients
• updating the “always run an ad” advice to focus on hyperlocal, offer-specific ads
• why you do not need an ads manager for a simple local campaign
• the biggest reasons photographers’ Facebook ads flop: generic copy, weak CTA, wrong destination, stopping too soon
• how runway works and why six weeks is a better minimum than one week
• what a high-trust landing page needs so people can book without DMs
• a practical local setup: radius targeting, strong creative, location-specific language, $1 to $10 daily budget
• how repetition warms leads and can lift your organic visibility too

My Instagram + My Membership

90 Minute Marketing Intensive

I lay out a six-week booking sprint for family photographers who look at their spring calendar and feel that sinking “uh oh” moment. We also dig into the debate about showing kids’ faces online and why fear-based, black-and-white rules can hurt photographers and families when the real issue is nuance and privacy.
• spring booking sprint built around visibility, trust, and ease of booking
• why we avoid rebranding, website overhauls, and portfolio spirals during slow season
• the kids’ faces online debate, AI fears, and the difference between identity-based exposure and anonymous portfolio work
• one offer only and one clear booking path to reduce confusion and increase conversions
• week one foundation: clear page, simple pricing, examples, and fast inquiry replies
• week two visibility push with local tags, storytelling, and direct invites to book
• week three trust builders: testimonials, FAQs, and a simple booking walk-through video
• week four urgency: scarcity language, availability posts, and reminders without shame
• week five follow-up: tracking leads and converting fence sitters
• week six evaluate: double down on what works, pivot if needed, keep momentum
If you need help with this, you can join the membership. If you want to get my eyes on your business to help you decide what that offer and that booking path will be, you can book a one-on-one intensive.

My Instagram + My Membership

Need help?

90 Minute Marketing Intensive

100th episode!

In this episode, I lay out a start-from-zero roadmap for photographers who want more local bookings in a world shaped by AI search, shifting algorithms, and changing client behavior in 2026.

• staying consistent past the early “quit point” and why it matters
• choosing a clear, localized photography niche to build trust faster
• building for search first with SEO pages, blog posts, and local backlinks
• creating trust building content that answers fears and removes friction
• keeping marketing simple with one booking path and one platform
• starting an email list early so your marketing compounds over time
• getting known locally through partnerships and real relationships
• using a weekly marketing rhythm instead of waiting for motivation
• why chasing constant creativity can hurt trust and bookings
come if you want help and you want to chat and you want to stay on track with the consistency, come into the membership. $35 a month, super fun.
if you want me to help you come up with one offer, one booking path, and look at your website and make sure that it's cohesive, you can do a 90-minute intensive.

My Instagram + My Membership