My name is Lucas SILVA EDWARDS, I am a Career strategist and Executive coach and I am please to announce that FASHION CAREER STORIES is back for a second season, starting next week.

If you are new to this podcast, let me tell you what we trying to built in this community.

With more than 10 years of experience in the fashion and luxury industry, here in Paris, France. And thanks to my large diversity of positions, from retail, wholesale, product development, or Fashion editor, I have acquired an insider view of what it takes to succeed in groupe like LVMH, Kering or Chanel but also in fashion tech startup or small designer brands.

And with this podcast, my role is to help you DESIGN a SUCCESSFUL LIFE and CAREER in one of the most competitive industry on the planet. For that reason, I interview each week fashion professionals at DIFFERENT STAGES of their career, in order to decode their best PRACTICES, TACTICS and STRATEGIES.

In this season, while a majority of my guest are french, we are gonna continue to travel, and get perspective from professionals from all around the world. Some of them come from Mexico, China or even Belgium and the Netherlands.

What they all have in common is their passion for this industry, the desire to find their way in and the will to make it better.

In this season, we are going to learn about:

• How to make it as women in fashion tech companies
• What does it mean to really work in sustainability
• The reality of building a fashion brand from scratch
• How to live from your side hustle and become an expert of your field
• Why personal finance is key to design a successful life and career

I could continue on because the list is long.

Personally this second season gave me confirmation, that the more we all share our stories and challenges, the more we are collectively improving. Sometimes, our industry impose on us it criteria of perfection. And when we are facing though moments, it feels that we are the only one struggling and we sometimes feeling ashamed and worthless.

As you will hear in each of the conversations, we all have those moments and they are part of the journey. We feel that there is bug of some sort, when in reality it become a feature in our story.

Sometimes you are able to get thru by yourself or by learning from others, like in this podcast. But sometimes, we need some more help. If that’s you case, feel free to reach out. As a trained and certified coach, I will help you get pass that situation, acquired the leadership skills to face those moment of uncertainty and help you find your momentum back.

Thanks again for tuning in and don’t forget to subscribe in the platform of your choice, do not miss any new episode.

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Do you have a “Chess Mindset” ? ♟️

I am telling you this way of thinking can change your life… and career!

What is the "Chess Mindset" : The capacity to plan several moves ahead in order to get to your objective.

I wanted to kick off this season 2 with Ikerne, because she illustrates this concept perfectly.

Ikerne is one of my former student and she now works in Mexico as a freelance for a fashion tech company based in France. She is charge of opening the mexican market and promote the company.

So, I invite to listen until the end, because I break down this concept in the conclusion and give you 3 strategies that you can start implementing today.

In this episode, you will also learn about :

• What does it mean to work as editorial stylist for renowned magazine
• How to keep an eyes on opportunities and be at service of others
• How to shift your career path and work in the fashion tech
• What recruiters are looking for in a candidate
• The secret to adapt to any new position

And with no further ado, please enjoy this wide ranging conversation with Ikerne MESTRE

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• the eco friendly brand that Ikerne talked about : https://intl.hua.global/

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Vous rêvez de travailler à l'intersection de la mode, de la musique et de la culture ?

Aujourd’hui, j’ai le plaisir de recevoir Moriba KONE.

Moriba est le fondateur de l’Etat de la Culture, où il analyse plusieurs fois par semaine ce qui se passe dans l’univers de la mode, de la musique, du gaming et de la culture dans sa plus grande diversité. Présent sur Instragram et Tiktok, il a su réunir en quelques mois une belle communauté, grâce à son franc parler, la pertinence de son point de vue et sa capacité à rendre la culture accessible à tous.

Instagram: @moribakone

Tiktok: @moriba_kone

Ce qui rend le profil de Moriba si intéressant, c’est la large diversité de ses projets. En parallèle de l’Etat de la culture, il est également le marketing et culture manager de la marque Daily Paper. Une marque de streetwear basé à Amsterdam, qui ancre son univers dans la richesse créative de la diaspora d’Afrique noir.

Dans cette conversation Moriba fait preuve d’une grande vulnérabilité et transparence, et revient sur ces origines, ses influences et sur son parcours professionnel. Un parcours riche et variée, qui l’a emmené à mixer avec Virgil Abloh, rencontrer Pharell Williams, co-fonder une marque de mode et réaliser le documentaire les “Titulaires” produit par Yard.

Cette épisode me tient beaucoup à cœur, car Moriba est un ami. Nous nous sommes connu sur les bancs de l’école, mais c’est durant les 3/4 dernières années que notre relation s’est renforcée, lorsque Moriba a fait appel à mes services de coaching, à un moment clé de sa carrière. J’ai donc eu l’opportunité de voir Moriba évoluer, murir et se développer.

J’espère que cette conversation, vous donnera la confiance de poursuivre vos projets et à croire en vos rêves.

Et sans plus attendre, je laisse la parole à Moriba KONE.

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Today, I have the great pleasure to receive Christelle BAKIMA

She is a fashion professional working in PR for one the french fashion tech company: ARIANEE.

If you haven’t heard about them, I highly recommend to check it out an discover what are they doing regarding the new generation of customer relationship, using web 3 and NFT.

However today, my conversation with Christelle won’t be about her role over there.

Today we are going to talk about her first book, Corps Noirs, which could be translated in english as “Black Bodies”. Before I tell you all about it, let me tell you about its origin story. It all started by a simple question:

How many black women have been on the covers of fashion magazine in the last 15 years ?

And from that question, an entire journey started for Christelle.

First, it became her master thesis for the IFM where she graduated 3 year ago.

And with the support of friends and family, it became an entire book.

From that question, Christelle started to investigate the reality to be a black model in the fashion industry! the history, the stereotype, the prejudice and also the human cost.

Through this book, Christelle shine a light on, what we could call the dark of the industry.

However, this book goes way beyond that.

It’s first and foremost, the questions of a young professional trying to make sense of what she sees, discovers and experience. This book, it’s also really intimate, full of personal anecdotes and stories.

For me, it was an opportunity to ask myself more questions, to increase my awareness and to open my eyes on some of the realities of our industry.

In this episode, you will learn about :

• The origin story of the book
• How Christelle decided to think about this book as art book
• What Aya Nakamura is telling us about the status quo of the fashion industry regarding black bodies
• The reality of being a black model and the prejudice that they experience
• The type of questions you could start asking yourself in order to make things evolve
• The role of your family in the journey to find yourself
• The importance to experiment and to learn from a large diversity of experience
• How to network using generosity and vulnerability
• Why allowing yourself to doubt and try things out is the best advice you could follow

This episode is dense, and full of gems.

My recommendation, take your time to listen to it and to self reflect.

And if you want to buy the book, only available in French, you can find it on Amazon, la Fnac and the major books stores in France, Belgium and Luxembourg.

If you want to learn more about Christelle follow here on LinkedIn at Christelle BAKIMA

And with no further ado, please enjoy this wide ranging conversation with Christelle BAKIMA

Also, If you enjoy this podcast episodes and want to support me, please subscribe and leave a review.

This is the most efficient way to help us grow and entice people to listen to the show.

Don't be shy, hit those 5 stars and show us your love in the comment section.

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Salomé a été pendant plusieurs saisons comme la Retail Merchandiser Monde, Accessoires & PAP chez Saint Laurent.

Aujourd’hui, elle est la fondatrice de Matrimoine Invest, une entreprise spécialisée dans la gestion de patrimoine pour les femmes. Salomé met son expertise et sa pédagogie au service des femmes, afin de les aider à réaliser leurs rêves.

Dans cette conversation, Salomé nous explique sa reconversion du monde de la finance, vers celui de la Mode, puis sa transition vers l’entrepreneuriat.

Une conversation riche et profonde sur la réalité d’aligner nos actions avec nos rêves.

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Discover my journey in the fashion and luxury industry thanks to this conversation with Lala Drona.

In this episode, we will cover:

• my back ground, my origins and how my family has been a great source of inspiration
• my early experience in the industry and the challenges I had to overcome
• what are my tactics and strategies to succeed in a new position
• what fashion represents for me and how it has been become my area of study

Now, you probably wonder who is Lala Drona.

Lala Drona
(b. 1988) is a Venezuelan-American painter and video artist, born in Denver, Colorado. After receiving a Bachelor of Arts from the University of Colorado, Lala Drona has since published and exhibited her work internationally. Her videos and paintings exploring digital spaces and the female gaze, were shown at the Cite des Arts de Paris. Her work explores the monstrous feminine, alternate realities, and the void of the digital world. The totality of her artwork contributes to, and exists within a fictional universe and mythology established online
and then recontextualized in the physical world through paint on canvas, performance, and sculpture. She is based in Paris, France.

You can discover her work on instagram at @laladronaofficial and her website laladrona.com

What makes this episode so special, is that Lala Drona is also my better half and has been sharing my live for the past 12 years. She has been my rock and my partner in crime in all my projects and I don’t see a better person to interview me.

And with no further, please enjoy this wide ranging conversation with Lala and Lucas.

Psst: If you enjoyed this episode and want to support the podcast, please subscribe and leave a review. This is the most efficient way to help us grow and entice people to listen to the show. Don't be shy, hit those 5 stars and show us your love in the comment section.

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Today i will be chatting with Chiara THEOPHILE, Style Expert in one the most prestigious French Fashion house.

Chiara is a perfect ambassador of what the next generation is all about. She is bi-cultural and has lived and studies in several continents. She is full of hope and dreams about her career and sees fashion has a global and glamorous industry. However like many of her peers, she is not blind regarding the challenges that lies in front of her in order to make fashion a more inclusive and sustainable industry.

In this conversation, Chiara will share her journey in the fashion and luxury industry so far. You will discover how she found a way to mix her passion for psychology, gender studies and fashion. Not only in a position that even me has never heard before, but also doing it at one of the top luxury brand on the planet. (For confidentiality reasons, we won't name the of brand).You will also learn why planning every step of your career is sometimes not so useful and why overcoming your fear of networking could be one of your best investment in the long run.

Around 3/4 of the episode, Chiara and I, even enter in a quick coaching session, where we get deep into the tranches on how to craft and design your career strategy. If you are in moment of transition, you will find their some interesting questions to ask yourself.

I have to say, this conversation encapsulate the essence of what I love about my job and what this podcast stand for. Openness, Vulnerability and Courage.

And with no further ado, please enjoy this wide ranging conversation with Chiara THEOPHILE

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Today i have the pleasure to receive Ana Xenia ENE PIENESCU, founder of AXEP, a new type of accessory brand that “creates fine jewelry independent from the body”.

Each piece is elegant, sophisticated and in some way intellectual. Wish is really refreshing in the current context of fashion.

My advice: visit the website www.axep.co and check the instagram @axep.that

Ana Xenia is a seasoned leathergoods designer with experience at Margiela, Balenciaga and Loewe. She has also experimented different type of professional format. including freelancing for more than a year in China.

What I love about Ana Xenia is not only her extensive work experience among those household names, but her spirit and “joie de vivre”. All along our conversation, Ana Xenia, will share stories about how she built her impressive resume, how her heritage and education have play a role in the way she expresses her creativity and also what she has learnt along the way.

Among those key learnings, we can highlights:

• The mindset that you need to acquire once you enter a fashion studio
• How to keep an open mind regarding any professional experience that you might encounter
• The way to built your expertise without loosing your joy and your spirit

I personally very much enjoyed this conversation. It reminded me why I love being surrounded with creatives. Every time I learn so much from their point of views and their capacity to shape the world around them.

If you enjoyed this episode and want to support the podcast, please subscribe and leave a review. This is the most efficient way to help us grow and entices people to listen to the show.

If you have any questions, comments, or requests, please feel free to reach out out LinkedIn.

In the next episode, I will receive Yalin SHU, she is from China and works at Rimowa as a creative content coordinator. So if you want to know more about marketing and content creation stay tune for our next episode.

Al dont hesitate to watch the full episode on Youtube

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